Comments on: Selling social media upstairs

By: Paul Kidner

Paul Kidner — Mon, 26 Apr 2010 12:15:56 +0000

Hi all, I've just come to this post a little late but read all these comments with great interest as am part of a company that provides a social media platform to business. We are also finding it a challenge at times to promote the use of social media upstairs. We find this is mainly from, understandably busy CEO's and people who see the value of, and know there is a social media world out there, but do not yet use it, or are not sure how to use it for their company. I think this will change in time but great going Gary for embracing it early. It is surely going to impact business activity in the very near future. Our thinking is that we can make social media more digestible by concentrating and categorising all the valuable information you need, in real time into one social space – rather than having to hunt around for it on Twitter, YouTube, Digg, etc. If you're interested I'd be happy to fill people in or you can check out Wadja.com. Would be very happy for any feedback!

By: ウェブ、やってます » ソーシャルメディアを社内で活用するための4つの準備

ウェブ、やってます » ソーシャルメディアを社内で活用するための4つの準備 — Tue, 06 Apr 2010 14:22:41 +0000

[...] SmartBlog On Social Mediaというブログの「Selling social media upstairs」という記事に掲載されていた5つのTipsを4つにして自分なりに意訳してまとめてみました。※原文とはだいぶ内容が異なります。 [...]

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Thu, 01 Apr 2010 14:17:54 +0000

[...] since we touched on DuPont’s social-media evangelist’s recommendations for selling social media to executives, I’ve been keeping a list of tips about what has [...]

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Help Name Our Next Book | Professional Blog Service — Tue, 09 Mar 2010 16:29:53 +0000

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By: Brian Martin

Brian Martin — Fri, 05 Mar 2010 23:04:25 +0000

Gary has a very valid point. It is extremely difficult to lead AND input content. Always a balancing act with time but @markvanbaale also has a good point. People are more interested in people more than they are in follow brands. A comment from gary from Dupont has more impact than a comment from a faceless organization. My two cents…

By: Gary Spangler

Gary Spangler — Tue, 02 Mar 2010 13:48:01 +0000

Really good suggestion. We do have an active Twitter account under DuPont.

By: MerrittColaizzi

MerrittColaizzi — Tue, 02 Mar 2010 09:30:47 +0000

We're all still learning — that's what makes it fun, in my opinion, anyhow! Thanks for reading, Mark.

By: Mark Asay

Mark Asay — Tue, 02 Mar 2010 04:39:27 +0000

Thanks for the tips. I'm in the business and still learn daily what makes sense in this space.. And yes! At least run a pilot if you are in marketing.
@marka_vt

By: Social Media Storytelling Marketing PR Curated Stories Mar. 1, 2010

Social Media Storytelling Marketing PR Curated Stories Mar. 1, 2010 — Mon, 01 Mar 2010 23:19:01 +0000

[...] Selling social media upstairs Published: March 1, 2010 Source: SmartBlog On Social Media Who better to trust on the topic of getting social media buy-in from executives than Gary Spangler, the 29-year veteran and corporate e-Manager at DuPont? If Spangler can move the social media… [...]