Comments on: Live from Social Media Week: 5 questions on creating brand engagement with PepsiCo’s Frank Cooper http://smartblogs.com/socialmedia/2010/02/01/5-questions-on-creating-brand-engagement-with-pepsicos-frank-cooper/ The SmartBlog for Social Media Wed, 08 Sep 2010 02:37:44 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Jeff http://smartblogs.com/socialmedia/2010/02/01/5-questions-on-creating-brand-engagement-with-pepsicos-frank-cooper/comment-page-1/#comment-25849 Jeff Wed, 03 Mar 2010 14:05:15 +0000 http://smartblogs.com/socialmedia/?p=7422#comment-25849 Here's a good video interview with Frank Cooper from the IAB conference: <a href="http://www.scribemedia.org/2010/03/01/frank-cooper-pepsi-iab/" target="_blank">http://www.scribemedia.org/2010/03/01/frank-coope...</a> Here's a good video interview with Frank Cooper from the IAB conference:

http://www.scribemedia.org/2010/03/01/frank-coope...

]]> By: PepsiCo strategy for brand engagement: Go within « Amos White Internet Marketing Training & Stuff http://smartblogs.com/socialmedia/2010/02/01/5-questions-on-creating-brand-engagement-with-pepsicos-frank-cooper/comment-page-1/#comment-25217 PepsiCo strategy for brand engagement: Go within « Amos White Internet Marketing Training & Stuff Wed, 03 Feb 2010 19:11:12 +0000 http://smartblogs.com/socialmedia/?p=7422#comment-25217 [...] Jesse Stanchak interviews PepsiCo’s Frank Cooper in this good post on PepsiCo’s brand engagement with its Pepsi Refresh Project. [W]e decided that this year it was time for the brand to actually go within culture and actually move something forward, so that it was actually getting engaged with consumers. - Frank Cooper, PepsiCo [...] [...] Jesse Stanchak interviews PepsiCo’s Frank Cooper in this good post on PepsiCo’s brand engagement with its Pepsi Refresh Project. [W]e decided that this year it was time for the brand to actually go within culture and actually move something forward, so that it was actually getting engaged with consumers. – Frank Cooper, PepsiCo [...]

]]> By: Andrew McFarland http://smartblogs.com/socialmedia/2010/02/01/5-questions-on-creating-brand-engagement-with-pepsicos-frank-cooper/comment-page-1/#comment-25141 Andrew McFarland Wed, 03 Feb 2010 01:50:19 +0000 http://smartblogs.com/socialmedia/?p=7422#comment-25141 Mr. Cooper makes it seem pretty straightforward, although I'm not sure how you can prove causality with the model (as outlined). Only way to definitively show it is to stop all other marketing... and that would be tremendous risk. Mr. Cooper makes it seem pretty straightforward, although I’m not sure how you can prove causality with the model (as outlined). Only way to definitively show it is to stop all other marketing… and that would be tremendous risk.

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