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	<title>Comments on: Andy&#8217;s Answers: How to bake word of mouth into your DNA</title>
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	<link>http://smartblogs.com/socialmedia/2010/01/07/andys-answers-how-to-bake-word-of-mouth-into-your-dna/</link>
	<description>The SmartBlog for Social Media</description>
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		<title>By: Blogging Innovation: Role of Social Media in Creating Word of Mouth and Customer Experience &#8211; Innovation blog articles, videos, and insights &#171; Fredzimny&#39;s Blog</title>
		<link>http://smartblogs.com/socialmedia/2010/01/07/andys-answers-how-to-bake-word-of-mouth-into-your-dna/comment-page-1/#comment-25436</link>
		<dc:creator>Blogging Innovation: Role of Social Media in Creating Word of Mouth and Customer Experience &#8211; Innovation blog articles, videos, and insights &#171; Fredzimny&#39;s Blog</dc:creator>
		<pubDate>Fri, 05 Feb 2010 19:07:43 +0000</pubDate>
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		<description>[...] Andy&#8217;s Answers: How to bake word of mouth into your DNA (smartblogs.com) [...]</description>
		<content:encoded><![CDATA[<p>[...] Andy&#8217;s Answers: How to bake word of mouth into your DNA (smartblogs.com) [...]</p>
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		<title>By: Bake word of mouth into your DNA &#171; perception management</title>
		<link>http://smartblogs.com/socialmedia/2010/01/07/andys-answers-how-to-bake-word-of-mouth-into-your-dna/comment-page-1/#comment-24157</link>
		<dc:creator>Bake word of mouth into your DNA &#171; perception management</dc:creator>
		<pubDate>Wed, 20 Jan 2010 15:22:31 +0000</pubDate>
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		<description>[...] Bake word of mouth into your&#160;DNA  Jump to Comments     via smartblogs.com [...]</description>
		<content:encoded><![CDATA[<p>[...] Bake word of mouth into your&nbsp;DNA  Jump to Comments     via smartblogs.com [...]</p>
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		<title>By: Andrew McFarland</title>
		<link>http://smartblogs.com/socialmedia/2010/01/07/andys-answers-how-to-bake-word-of-mouth-into-your-dna/comment-page-1/#comment-22764</link>
		<dc:creator>Andrew McFarland</dc:creator>
		<pubDate>Sat, 09 Jan 2010 15:00:57 +0000</pubDate>
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		<description>I disagree that &quot;word of mouth is a philosophy, not a tactic.&quot;  Word of mouth is simply a reality.  

Companies that build their success on valuable products and support those products with world class customer services put themselves in a position to garner word of mouth support.  Those who embrace word of mouth, without embracing quality, value, and service position themselves for a rapid demise.

Thanks for the thought-provoking idea!</description>
		<content:encoded><![CDATA[<p>I disagree that &#8220;word of mouth is a philosophy, not a tactic.&#8221;  Word of mouth is simply a reality.  </p>
<p>Companies that build their success on valuable products and support those products with world class customer services put themselves in a position to garner word of mouth support.  Those who embrace word of mouth, without embracing quality, value, and service position themselves for a rapid demise.</p>
<p>Thanks for the thought-provoking idea!</p>
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		<title>By: Jerry Johnson</title>
		<link>http://smartblogs.com/socialmedia/2010/01/07/andys-answers-how-to-bake-word-of-mouth-into-your-dna/comment-page-1/#comment-22556</link>
		<dc:creator>Jerry Johnson</dc:creator>
		<pubDate>Fri, 08 Jan 2010 17:17:11 +0000</pubDate>
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		<description>Makes a lot of sense.  You&#039;re absolutely right (and must have spoken to some of my clients!)  It&#039;s an attitude not a action.  But I have to challenge the numbers.  Not the 50k.  They&#039;re fine.  It is the 50.  Does anything last fifty years anymore?</description>
		<content:encoded><![CDATA[<p>Makes a lot of sense.  You&#8217;re absolutely right (and must have spoken to some of my clients!)  It&#8217;s an attitude not a action.  But I have to challenge the numbers.  Not the 50k.  They&#8217;re fine.  It is the 50.  Does anything last fifty years anymore?</p>
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