Comments on: The social media challenge facing every nonprofit

By: Non-Profits Compete; Blogging Determines the Winners « Melissa Williams's Blog

Wed, 06 Oct 2010 21:21:03 +0000

[...] However in the current market, highly-profitable corporations and non-profits have a lot of goals in common. Yes, they are both utilizing their revenue differently. But on the journey of securing those [...]

By: SmartBlog On Social Media » The social media challenge facing … | Seo Curacao

Wed, 30 Dec 2009 02:07:09 +0000

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By: Beth Kanter

Beth Kanter — Wed, 30 Dec 2009 01:27:17 +0000

You asked a great question – What’s the tactical difference between securing a donation and making a sale?

The difference in securing a donation is that nonprofits have to tug at the heart strings, be meaningful for the donor. They have to demonstrate good value. Donations are discretionary – people give to people they know, causes they know that are making a difference.

By: Jen Travis

Jen Travis — Tue, 29 Dec 2009 21:23:28 +0000

Non profits need to build relationships, not just make sales. Getting a one time donation isn’t the end. Turning that one time donation into a long-term source of funding is. Social media is another, less costly and more ubiquitous way of building relationships with donors and potential donors. It extends an organizations reach into supporters’ networks and their networks. They don’t necessarily need to use social media differently than a for profit company, but they do need to use it because it strengthens their awareness and gives them easier and less costly ways to bring more donors into the fold.

By: Douglas Naegele

Douglas Naegele — Tue, 29 Dec 2009 18:37:21 +0000

Non-profits can use social media to discover young, ‘pre-donors’. I think of ‘pre-donors’ as 18-25 year olds who are very passionate about a certain cause but don’t spend much time in the traditional sphere of donor solicitation: Direct mail, black-tie galas, or advisory boards. They would give, if asked in the right way.

Social media can convert these ‘pre-donors’ into donors by delivering the message where they live: Twitter, Facebook, and mobile campaigns. Action Against Hunger has used Facebook and its 6000+ fans to raise matching funds — a large corporate donor says, “Get this many fan responses and we’ll give you $2000″. This American Life, the radio show from WBZ Chicago, is using a mobile texting campaign to raise many $5 donations from listeners to close a $130K budget gap.

The kicker is that the value in converting ‘pre-donors’ isn’t the one-time $5 donation….it’s the identification of a willing participant. Imagine a college basketball game where the Jumbotron announces “To give $5 to our school, text HOOP to 1234″ What results, other than a handful of $5 donations, is the identification of new, willing donors. It’s as if twenty young alumni all stood up and sat next to the giving officer and said, “Yes, thank you for asking…I want to get involved.” Now that’s worth way more than $5.

By: uberVU - social comments

uberVU - social comments — Tue, 29 Dec 2009 18:01:12 +0000

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By: Tweets that mention SmartBlog On Social Media » The social media challenge facing every nonprofit -- Topsy.com

Tue, 29 Dec 2009 17:23:59 +0000

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