You, me, and us: The key reasons people talk
Being great at word of mouth requires knowing what really drives people to talk, and an important lesson is that word of mouth is much more emotional than most marketers realize.
Behind all the opinions, the recommendations, and the reviews are a few core personal motivators that — once you understand them — can start to build your topics around.
Why people talk:
- The “you” reason. This is first and foremost. People talk because you’re creating or doing something worth talking about. Word of mouth only works for great products and great services sold by great people — don’t worry about anything else until you’ve taken care of this.
- The “me” reason. People talk when it makes them feel smart, important, or helpful. When we share recommendations about brands and products, there’s a lot of emotion behind it.
- The “us” reason. This one is all about feeling connected. It’s one of the most powerful human emotions, and whenever you can help your fans better organize themselves, you’re rewarded with real, sustainable word of mouth.
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Tags: andy, brands, Word of Mouth
Categories: Andy's Answers, Word of Mouth
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This post was mentioned on Twitter by sbosm: You, me, and us: The key reasons people talk, from @sernovitz : http://ow.ly/PlFU...
Posted by You, me, and us: The key reasons people talk | The Perfect Storm Team on December 27th, 2009 at 12:45 am
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Posted by Gavin Head on December 29th, 2009 at 2:20 pm
Word of Mouth marketing is still the most effective form of marketing. Its simply stunning to me that so few businesses have a word of mouth marketing system in place. That’s why I’ve made it a New Year’s resolution to teach small businesses how to do this and do it well.
Posted by How to keep people talking « FCEdge Powerful Marketing Communications on January 12th, 2010 at 1:22 pm
[...] How to keep people talking Building great word of mouth means understanding why people talk in the first place, writes Andy Sernovitz. By doing something exceptional, helping people feel good about themselves, or allowing them to feel part of a movement, you can motivate your audience and build momentum for your marketing efforts. SmartBrief/SmartBlog on Social Media [...]