Labels perform all the work folders once did with an extra bonus: you can add more than one label to a conversation. Once a label is created, all the content and feeds within that label are easily searched or accessed by clicking the label name.
Labels can be applied to a variety of social content and activity including email and SMS messages, real time tweets and status updates, uploaded media, and even friend relationships. Labels add a personalized relevance to content and conversation.

Communication that takes place under the umbrella of a label leads to a real time conversation stream focused around users exact interests. Real time, label driven conversations are completely searchable, and distributable across devices and platforms via email, SMS and web based applications.

Labels remove the “noise” associated with multiple streams of real time information flow. They provide context to conversations and semantic meaning to keywords associated with social content.

Wadja’s open source philosophy takes its community one step further and allows for users to sign up using their own Twitter, Facebook, or other identities to Wadja.com labels, eliminating the need for multiple accesses to a variety of networks.

- Social Media Reporting – creating an overview via bookmarks

- Lead tracking – bookmark inquiries we do get over the web. So we are able to track and measure our lead generation over the web

Just two use cases.