Comments on: Live from Ad:Tech — The Myth of the “Last Click” http://smartblogs.com/socialmedia/2009/11/05/live-from-adtech-the-myth-of-the-last-click/ The SmartBlog for Social Media Thu, 11 Mar 2010 22:52:42 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: PR & SM ROI or Public Relations & Social Media Return on Investment « Jules Zunich::Z Group PR http://smartblogs.com/socialmedia/2009/11/05/live-from-adtech-the-myth-of-the-last-click/comment-page-1/#comment-19096 PR & SM ROI or Public Relations & Social Media Return on Investment « Jules Zunich::Z Group PR Fri, 04 Dec 2009 16:50:20 +0000 http://smartblogs.com/socialmedia/?p=5924#comment-19096 [...] and do not take into account the interactions (PR & social media) that lead up to the sale, as Rob Birgfeld of SmartBlogs.com explains so nicely, then basically, advertising is getting the credit for PR & social [...] [...] and do not take into account the interactions (PR & social media) that lead up to the sale, as Rob Birgfeld of SmartBlogs.com explains so nicely, then basically, advertising is getting the credit for PR & social [...]

]]> By: LiQuid Currents Research Update « LiQuid Currents http://smartblogs.com/socialmedia/2009/11/05/live-from-adtech-the-myth-of-the-last-click/comment-page-1/#comment-17924 LiQuid Currents Research Update « LiQuid Currents Wed, 11 Nov 2009 16:37:26 +0000 http://smartblogs.com/socialmedia/?p=5924#comment-17924 [...] ROI Small Businesses See Marketing ROI Social Media ROI: Myth of the Last Click Basics of Social Media [...] [...] ROI Small Businesses See Marketing ROI Social Media ROI: Myth of the Last Click Basics of Social Media [...]

]]> By: The Myth of the “Last Click” « Social Media for Dummies http://smartblogs.com/socialmedia/2009/11/05/live-from-adtech-the-myth-of-the-last-click/comment-page-1/#comment-17748 The Myth of the “Last Click” « Social Media for Dummies Mon, 09 Nov 2009 03:39:40 +0000 http://smartblogs.com/socialmedia/?p=5924#comment-17748 [...] November 9, 2009 More Social Media ROI from Ad:Tech New York. Here we dive deeper into an explanation why the “Last Click” way of measuring Social Media ROI is fundamentally flawed. Ad:Tech — The Myth of the “Last Click”. [...] [...] November 9, 2009 More Social Media ROI from Ad:Tech New York. Here we dive deeper into an explanation why the “Last Click” way of measuring Social Media ROI is fundamentally flawed. Ad:Tech — The Myth of the “Last Click”. [...]

]]> By: uberVU - social comments http://smartblogs.com/socialmedia/2009/11/05/live-from-adtech-the-myth-of-the-last-click/comment-page-1/#comment-17627 uberVU - social comments Fri, 06 Nov 2009 18:20:26 +0000 http://smartblogs.com/socialmedia/?p=5924#comment-17627 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by sbosm: Debunking the Myth of the "Last Click": http://ow.ly/zAQa... Social comments and analytics for this post…

This post was mentioned on Twitter by sbosm: Debunking the Myth of the “Last Click”: http://ow.ly/zAQa...

]]> By: Twitter Trackbacks for SmartBlog On Social Media » Live from Ad:Tech — The Myth of the “Last Click” [smartblogs.com] on Topsy.com http://smartblogs.com/socialmedia/2009/11/05/live-from-adtech-the-myth-of-the-last-click/comment-page-1/#comment-17616 Twitter Trackbacks for SmartBlog On Social Media » Live from Ad:Tech — The Myth of the “Last Click” [smartblogs.com] on Topsy.com Fri, 06 Nov 2009 15:50:44 +0000 http://smartblogs.com/socialmedia/?p=5924#comment-17616 [...] SmartBlog On Social Media » Live from Ad:Tech — The Myth of the “Last Click” smartblogs.com/socialmedia/2009/11/05/live-from-adtech-the-myth-of-the-last-click – view page – cached Today I found myself at a session at Ad:Tech New York that I figured wouldn’t have a thing to do with social media. I figured wrong. [...] [...] SmartBlog On Social Media » Live from Ad:Tech — The Myth of the “Last Click” smartblogs.com/socialmedia/2009/11/05/live-from-adtech-the-myth-of-the-last-click – view page – cached Today I found myself at a session at Ad:Tech New York that I figured wouldn’t have a thing to do with social media. I figured wrong. [...]

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