Andy’s Answers: How to be a real duct tape marketer
As we gear up for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, our fantastic presenters are sharing some word of mouth tips as previews for the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions.
Our lineup of speakers includes word of mouth supergenius John Jantsch, author of Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide. Here John shares a few of the ideas he’ll be discussing in his author session:
It’s about connecting, not automation. The best companies are using the latest communication tools not for automation or as “just another tactic,” but to truly connect and create relationships with customers.
Study first, spend later. Before you pull out your wallet on a big campaign, John recommends testing on small scales with cheap (or free) tools to find what works.
Focus on meeting the customer’s best interests. Doing so — even when you’re on a tiny budget — forces you to be more creative, and often as a result, more authentic.
Check out John’s live preview for more on what it means to be a true duct tape marketer:
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Tags: automation, customer service, marketing
Categories: Andy's Answers
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Posted by THINKing » Social Media Confuses Businesses on November 3rd, 2009 at 11:10 am
[...] Tape Marketing’s John Jantsch agrees that the most successful organizations approach social media with a strategic bent. According to Jantsch, It’s about connecting, not automation. The best companies are using the [...]
Posted by Laura Morris on November 4th, 2009 at 7:34 am
Nice video. One more I’d add: Duct tape marketers take a “test and learn” approach to avoid making the same mistake twice.
Here’s an example of how “test and learn” will help you learn more faster from your social media experiments (and save you some $$ along the way): http://mlcwideangle.exbdblogs.com/2009/11/03/increase-the-impact-of-your-social-media-experiments/
Posted by Katie Ingraham on November 5th, 2009 at 8:20 am
Thanks for sharing. John’s points are right on, some of our most creative and successful ideas have stemmed from being on a small budget. I learned the value of nurturing real, authentic relationships with consumers.
Posted by 3 tips for an effective social-media strategy « FCEdge Powerful Marketing Communications on November 9th, 2009 at 8:54 am
[...] use it to connect with customers and try free or cheap tools before spending the big bucks. SmartBrief/SmartBlog on Social Media Possibly related posts: (automatically generated)Watch out Google and Adobe: Small business is [...]
Posted by Recent finds – Social Media | ConradBuck on November 13th, 2009 at 2:51 pm
[...] This is a short and sweet article and does go over and over the same question that everyone is asking, however the crux of the message can be summed up in this to-the-point paragraph (from third party John Jantsch): [...]
Posted by Katie Ingraham on February 5th, 2010 at 2:39 am
Thanks for sharing. John's points are right on, some of our most creative and successful ideas have stemmed from being on a small budget. I learned the value of nurturing real, authentic relationships with consumers.