Comments on: Andy’s Answers: How CME Group is finding so much success on Twitter

By: Allan Schoenberg

Allan Schoenberg — Fri, 05 Mar 2010 03:04:26 +0000

Many thanks Andy for the shout out on this. I think the combination of the three things you outline have been critical to our success. What makes our Twitter account attractive to so many people is that we talk about economic news that 1) people can relate to (jobs, interest rates, currencies) and 2) these are products we actually trade. If we were to talk about derivative swaps and back office clearing there would be a much smaller audience for us on Twitter. Since we talk about those industry issues already with customers Twitter now allows us to better educate and make aware to a broad audience how the exchange operates.
@allanschoenberg/@CMEGroup

By: » Twitter tips for your business Melbourne - Marketing and PR news and opinions

Fri, 06 Nov 2009 05:30:08 +0000

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By: Al Williams

Al Williams — Tue, 20 Oct 2009 18:32:06 +0000

Mike you are so right. Although the netiquette CME group is using is correct, this is not the reason for them having 800k followers. I wonder how many is of “bustyblonde235″ type.

By: Mike

Mike — Tue, 20 Oct 2009 15:23:59 +0000

It also helps being one of the biggest exchanges in the world!

By: Twitter Trackbacks for SmartBlog On Social Media » Andy’s Answers: How CME Group is finding so much success on Twitter [smartblogs.com] on Topsy.com

Tue, 20 Oct 2009 13:43:22 +0000

[...] SmartBlog On Social Media » Andy’s Answers: How CME Group is finding so much success on Twitter smartblogs.com/socialmedia/2009/10/20/andys-answers-how-cme-group-is-finding-so-much-success-on-twitter – view page – cached My company, GasPedal, recently hosted BlogWell: How Big Brands Use Social Media in Minneapolis. The fantastic event featured eight case studies on corporate social media from some of the world’s… (Read more)My company, GasPedal, recently hosted BlogWell: How Big Brands Use Social Media in Minneapolis. The fantastic event featured eight case studies on corporate social media from some of the world’s biggest companies. As we gear up for our next BlogWell in Atlanta on Nov. 10 — featuring case studies from Coca-Cola, UPS, SunGard, Orange Business Services, ConAgra Foods, Turner Broadcasting System, Newell Rubbermaid and The Home Depot — I’m sharing some of my favorite lessons from Minneapolis. (Read less) — From the page [...]