Today’s bonus tracks: Social media for an older crowd
If your marketing plan assumes that only teenagers are adopting social media, you could be making a very costly mistake. Nearly half of Americans between 70 and 75 are now online, according to the Pew Internet and American Life Project. “Social media are giving seniors a voice, and for a generation that has sometimes felt isolated and overlooked, that’s no small feat,” said Sarah Hoit, chief executive of My Way Village, which designs online social networks for older adults. For more social media news, check out SmartBrief on Social Media.
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Tags: blogs, crm, elderly
Categories: Bonus Tracks
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[...] SmartBlog On Social Media » Today’s bonus tracks: Social media for an older crowd smartblogs.com/socialmedia/2009/10/12/todays-bonus-tracks-social-media-for-an-older-crowd – view page – cached If your marketing plan assumes that only teenagers are adopting social media, you could be making a very costly mistake. Nearly half of Americans between 70 and 75 are now online, according to the… (Read more)If your marketing plan assumes that only teenagers are adopting social media, you could be making a very costly mistake. Nearly half of Americans between 70 and 75 are now online, according to the Pew Internet and American Life Project. “Social media are giving seniors a voice, and for a generation that has sometimes felt isolated and overlooked, that’s no small feat,” said Sarah Hoit, chief executive of My Way Village, which designs online social networks for older adults. For more social media news, check out SmartBrief on Social Media. (Read less) — From the page [...]
Posted by Garry on October 13th, 2009 at 4:16 am
The technology though new to the older people but the purpose of having this technology is really worth it.This is the reason older people are using this technology and voicing their unheard ideas.
Just imagine if we did not have internet then we too would have been just like the generation which had eyes but no mouths to speak what they felt.
Acceptance of this technology by the older people is really worth it.Good start and not late too !