Comments on: Andy’s Answers: How Ford is re-establishing its iconic brand

By: Incisive: Ford’s Scott Monty says “social media is the cocaine of the communications industry” « InMarketing

Wed, 13 Jan 2010 18:23:41 +0000

[...] Just a few days after praising Ford for its impressive social media campaign, I came across this post over on SmartBlog. It includes a video which I’ve embedded below of Scott Monty presenting at BlogWell: How Big [...]

By: 90% of social media is simply showing up; the rest is up to you | ZeroDegrees

Sun, 06 Dec 2009 11:39:31 +0000

[...] read a great article recently featured on Smart Blog based on Ford Motor Company’s investment in social media to reinvigorate the flagging [...]

By: More Fascinating Articles « Kaitlyn's Fun Blog

More Fascinating Articles « Kaitlyn's Fun Blog — Fri, 16 Oct 2009 14:56:41 +0000

[...] Ford’s Social Media Plan [...]

By: Digital kultur » Blog Archive » Hur blir ditt företag av kokain?

Digital kultur » Blog Archive » Hur blir ditt företag av kokain? — Fri, 16 Oct 2009 09:06:37 +0000

[...] skriva ut hela titeln!). Nyligen på ett seminarium om stora företag och sociala medier sa han att sociala medier är som kokain för företag. Kokain förstärker dina personliga egenskaper precis som sociala medier förstärker ditt [...]

By: Oscar Del Santo

Oscar Del Santo — Tue, 13 Oct 2009 19:33:42 +0000

A step in the right direction by Ford.

By: Lesson from Ford: social media adoption requires leadership support | Blu Maya Digital Marketing Agency

Mon, 12 Oct 2009 19:34:38 +0000

[...] Published on 12 October 2009 by Jorge in Social Media View commentsComments Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic.Powered by WP Greet BoxYou have to be impressed by Ford Motor Company. They’ve turned around a BIG ship and made into one of the most ‘social’ companies out there by being committed to being accessible, authentic and transparent on social media. [...]

By: 자동차회사 포드에게 배우는 소셜미디어전략 « Jamie Loves Social Media

자동차회사 포드에게 배우는 소셜미디어전략 « Jamie Loves Social Media — Mon, 12 Oct 2009 00:27:59 +0000

[...] 관련기사는 여기, 동영상은 여기, 강연슬라이드는 여기에 있으니, 역시나 직접보시는게 더 좋겠죠. [...]

By: Mike Brewer

Mike Brewer — Sun, 11 Oct 2009 15:24:05 +0000

This is the stellar video – I really like the vision of the company;

1. One Team
2. One Plan
3. One Goal
4. One Ford

You don’t have a great product offering without a vision and that vision cannot be executed without great people.

By: Scott Monty

Scott Monty — Fri, 09 Oct 2009 22:11:25 +0000

Re replacing fan forums with our own: nothing could be further from the truth. There is a limitation in terms of where we can interact with people, though. While we can only make it to so many external sites, a central hub allows us to have more conversations in one place.

By: cathy taylor

cathy taylor — Fri, 09 Oct 2009 15:42:07 +0000

On the surface, I like what Ford is doing to become more accessible, authentic and transparent. Read somewhere this week that the company is making videos of the new TV spots available to employees to embed in their blogs and other social networking sites. It sets a good precedent and illustrates how Ford is engaging it’s workforce in helping to promote the brand. And let’s face, if you’re working in the auto industry these days, you’ve got a stake in the success and/or failure of the company.

As for the amount of time we as consumers have to talk about these brands with our friends and followers… I do think that companies are leveraging the small amount of brand loyalty that might still exist among some in older demographics. So instead of trying to be an interruption in people’s lives, agencies and companies are looking for ways to get people to experience the brand and bring along their friends for the ride. That’s what social media does for companies that traditional media can no longer do… and do well.