Responses

• Posted by Twitter Trackbacks for SmartBlog On Social Media » Andy’s Answers: How Ford is re-establishing its iconic brand [smartblogs.com] on Topsy.com on October 8th, 2009 at 7:06 am
  

  [...] SmartBlog On Social Media » Andy’s Answers: How Ford is re-establishing its iconic brand smartblogs.com/socialmedia/2009/10/08/andys-answers-how-ford-is-re-establishing-its-iconic-brand – view page – cached My company, GasPedal, recently hosted BlogWell: How Big Brands Use Social Media in Minneapolis. The fantastic event featured eight case studies on corporate social media from some of the world’s… (Read more)My company, GasPedal, recently hosted BlogWell: How Big Brands Use Social Media in Minneapolis. The fantastic event featured eight case studies on corporate social media from some of the world’s biggest companies. As we gear up for our next BlogWell in Atlanta on Nov. 10 — featuring case studies from Coca-Cola, UPS, SunGard, Orange Business Services, ConAgra Foods, Turner Broadcasting System, Newell Rubbermaid and The Home Depot — I’m sharing some of my favorite lessons from Minneapolis. (Read less) — From the page [...]

• Posted by Scott Logan on October 8th, 2009 at 10:30 am
  

  Thank you for this informational article and video! I am moving into social media to stay in touch with my clients in a more convenient and effective way.

  Scott

• Posted by Guest Post - Fear and loathing in social media | Social Media Hot Tub on October 8th, 2009 at 10:58 am
  

  [...] tavopp on Flickr Chart credit: eMarketer You might also enjoy Scott’s presentation at BlogWell Minneapolis Don’t judge him on his Bill Cosby [...]

• Posted by Howie on October 8th, 2009 at 11:20 am
  

  I really am not sure why brands and agencies and social media experts think people want to spend that much time interacting and talking with brands when they are so busy in their lives. I can see people spreading information when something goes wrong or they are treated poorly. I can see them saying nice things when treated right or having a great experience. But these are mostly short and concise information sharing. If I post on Facebook I am seeking information on a certain class of car I want to buy I would get some friends saying Love This or Like This Car But….and this might lead to a direct conversation such as one has on the phone. But if someone is going to spend much time interacting directly on an ongoing basis with brands via social media they might never get out of the house to buy something.

  I recently contacted General Mills feeling their Yoplait Breast Cancer Donation program is mostly a sham. I contacted the foundation. Then when the response sucked from General Mills I posted the response and my blog to Facebook and twitter and share with the charity and now its over. Done with. Will it get sent around? maybe. maybe not. Going forward all of my communication will be when I see people buying yoplait or saving the lids (or not) and relate my thoughts and experience in person…live. If I buy a Ford and love it I doubt I will spend much time in any forums discussing my views and experiences unless Ford paid me too. Because I have time constraints. Now you might say ‘well you sure have time for this post!’…yes because this is my life and business advising brands and businesses on what works and what doesn’t in Ad-Land and where to assign precious resources. And while Social Media accents efforts….it should not be a substitute for much more critical areas of media allocation.

  Don;t forget Social Media Experts are trying to validate their incomes. Social Media companies and VC’s are trying to make money and cash out by going public. And Agencies are seeking ways to prove a brand should spend more not less with them. All are biased not objective. Social media is a revolution for technology and interpersonal communication much more than for brands to advertise.

• Posted by Gary Spondike on October 8th, 2009 at 2:20 pm
  

  Interesting article – a group I belong to is hosting a talk about social media with Scott Monty.

  Information is below:
  Thursday, October 22 from 8 to 9:30 a.m. at U of M Dearborn, Fairlane Center – North Building, 19000 Hubbard Drive, Dearborn, MI 48126.

  Complete details can be found at http://tinyurl.com/yfnst79

• Posted by cathy taylor on October 9th, 2009 at 8:42 am
  

  On the surface, I like what Ford is doing to become more accessible, authentic and transparent. Read somewhere this week that the company is making videos of the new TV spots available to employees to embed in their blogs and other social networking sites. It sets a good precedent and illustrates how Ford is engaging it’s workforce in helping to promote the brand. And let’s face, if you’re working in the auto industry these days, you’ve got a stake in the success and/or failure of the company.

  As for the amount of time we as consumers have to talk about these brands with our friends and followers… I do think that companies are leveraging the small amount of brand loyalty that might still exist among some in older demographics. So instead of trying to be an interruption in people’s lives, agencies and companies are looking for ways to get people to experience the brand and bring along their friends for the ride. That’s what social media does for companies that traditional media can no longer do… and do well.

• Posted by Scott Monty on October 9th, 2009 at 3:11 pm
  

  Re replacing fan forums with our own: nothing could be further from the truth. There is a limitation in terms of where we can interact with people, though. While we can only make it to so many external sites, a central hub allows us to have more conversations in one place.

• Posted by Mike Brewer on October 11th, 2009 at 8:24 am
  

  This is the stellar video – I really like the vision of the company;

  1. One Team
  2. One Plan
  3. One Goal
  4. One Ford

  You don’t have a great product offering without a vision and that vision cannot be executed without great people.

• Posted by 자동차회사 포드에게 배우는 소셜미디어전략 « Jamie Loves Social Media on October 11th, 2009 at 5:27 pm
  

  [...] 관련기사는 여기, 동영상은 여기, 강연슬라이드는 여기에 있으니, 역시나 직접보시는게 더 좋겠죠. [...]

• Posted by Lesson from Ford: social media adoption requires leadership support | Blu Maya Digital Marketing Agency on October 12th, 2009 at 12:34 pm
  

  [...] Published on 12 October 2009 by Jorge in Social Media View commentsComments Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic.Powered by WP Greet BoxYou have to be impressed by Ford Motor Company. They’ve turned around a BIG ship and made into one of the most ‘social’ companies out there by being committed to being accessible, authentic and transparent on social media. [...]

• Posted by Oscar Del Santo on October 13th, 2009 at 12:33 pm
  

  A step in the right direction by Ford.

• Posted by Digital kultur » Blog Archive » Hur blir ditt företag av kokain? on October 16th, 2009 at 2:06 am
  

  [...] skriva ut hela titeln!). Nyligen på ett seminarium om stora företag och sociala medier sa han att sociala medier är som kokain för företag. Kokain förstärker dina personliga egenskaper precis som sociala medier förstärker ditt [...]

• Posted by More Fascinating Articles « Kaitlyn's Fun Blog on October 16th, 2009 at 7:56 am
  

  [...] Ford’s Social Media Plan [...]

• Posted by 90% of social media is simply showing up; the rest is up to you | ZeroDegrees on December 6th, 2009 at 4:39 am
  

  [...] read a great article recently featured on Smart Blog based on Ford Motor Company’s investment in social media to reinvigorate the flagging [...]

• Posted by Incisive: Ford’s Scott Monty says “social media is the cocaine of the communications industry” « InMarketing on January 13th, 2010 at 11:23 am
  

  [...] Just a few days after praising Ford for its impressive social media campaign, I came across this post over on SmartBlog. It includes a video which I’ve embedded below of Scott Monty presenting at BlogWell: How Big [...]