Today’s bonus tracks: Ford’s social strategy
At the recent MIMA Summit, Ford’s Scott Monty shared a few insights on how social media works for one of the largest U.S. companies. Monty explains that Ford’s challenges include bringing the company together and injecting a little humanity into a corporate behemoth. “It’s not just about getting on Twitter and being chit chatty. It’s about listening, communicating, educating, persuading,” he said. For more great social media stories, check out SmartBrief on Social Media.
- Ford’s social strategy
- Getting quality out of an open model
- How Best Buy uses Twitter for customer service
Photo credit, BillPhilpot via iStock
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[...] SmartBlog On Social Media » Today’s bonus tracks: Ford’s social strategy smartblogs.com/socialmedia/2009/10/06/todays-bonus-tracks-fords-social-strategy – view page – cached At the recent MIMA Summit, Ford’s Scott Monty shared a few insights on how social media works for one of the largest U.S. companies. Monty explains that Ford’s challenges include bringing the… (Read more)At the recent MIMA Summit, Ford’s Scott Monty shared a few insights on how social media works for one of the largest U.S. companies. Monty explains that Ford’s challenges include bringing the company together and injecting a little humanity into a corporate behemoth. “It’s not just about getting on Twitter and being chit chatty. It’s about listening, communicating, educating, persuading,” he said. For more great social media stories, check out SmartBrief on Social Media. (Read less) — From the page [...]