Comments on: E-mail messaging that works

By: SmartBrief on: Integrating e-mail marketing and social media | SmartBlog On Social Media

Mon, 12 Apr 2010 17:57:53 +0000

[...] Improve your e-mail marketing Regardless of who your audience is, there are some guidelines for e-mail messaging that hold true, SmartBrief’s Sarah Brown writes. Keep the writing short, ask readers for just one action and provide graphics and a sample of what you offer. SmartBrief/SmartBlog on Social Media (8/24) [...]

By: SmartBlog Insights » Blog Archive » E-mail messaging that works

SmartBlog Insights » Blog Archive » E-mail messaging that works — Thu, 10 Sep 2009 18:49:37 +0000

[...] These e-marketing tips from SmartBrief’s launch manager Sarah Brown are a follow-up to her recent post about optimizing e-mail frequency and subject lines. Sarah is in charge of introducing brand-new SmartBriefs (17 new publications so far this year!), as well as product innovations to nearly 3 million SmartBrief subscribers. This piece originally ran on SmartBlog on Social Media. [...]

By: Twitter Trackbacks for SmartBlog On Social Media » E-mail messaging that works [smartblogs.com] on Topsy.com

Tue, 25 Aug 2009 15:02:48 +0000

[...] SmartBlog On Social Media » E-mail messaging that works smartblogs.com/socialmedia/2009/08/24/e-mail-messaging-that-works – view page – cached These e-marketing tips from SmartBrief’s launch manager Sarah Brown are a follow-up to her recent post about optimizing e-mail frequency and subject lines. Sarah is in charge of introducing brand-new SmartBriefs (17 new publications so far this year!), as well as product innovations to nearly 3 million SmartBrief subscribers. — From the page [...]

By: Merritt Colaizzi

Merritt Colaizzi — Mon, 24 Aug 2009 20:05:58 +0000

Good additions, Paukl!

Especially the emphasis on testing and on directing folks to specific pages rather than your home page. There are not many things that drive me crazier than that. I may be game to click once but don’t have time to rummage around a Web site hunting for something.

Anyone else have effective email tactics to share?

By: Paukl Beaulieu

Paukl Beaulieu — Mon, 24 Aug 2009 17:49:53 +0000

My two cents;
1. Define the goal of each message: sometimes that means demographically targeting
2. Subject line most critical part- TEST, TEST,TEST and keep it short and think relationship not message
3. Pre-header or Snippet Text: Common but ..( Can’t see image, click here.)
Good: (Get $100 rebate, blah blah) good use of header info
4. Make it Relevant: timely, Meaningful, Rewarding, What’s in it for me.
5. Test across different email clients. Ex: Outlook blocks image file in corporate environment. Don’t make the whole email one big image (avoid image buttons, include browser based version of your message, etc)
6. Please put call to action above the fold!! Make it bold and visible , time sensitive works. ex: Sale ends today!
7. Don’t ever send the recipient to your home page!!