Comments on: 2 key e-mail tips from SmartBrief http://smartblogs.com/socialmedia/2009/08/07/2-key-e-mail-tips-from-smartbrief/ SmartBlog on Social Media is a blog providing insights on successful social media marketing for businesses. Thu, 09 Feb 2012 20:13:28 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Sam Ruben http://smartblogs.com/socialmedia/2009/08/07/2-key-e-mail-tips-from-smartbrief/comment-page-1/#comment-47614 Sam Ruben Mon, 18 Apr 2011 11:00:56 +0000 http://smartblogs.com/socialmedia/?p=4592#comment-47614 I'll probably resurrect an old posting… This disucssion is so outdated. Most email services offer spam protecton whichi implies there's no need for further email security tips and the like. Just my $.2 though. I'll probably resurrect an old posting… This disucssion is so outdated. Most email services offer spam protecton whichi implies there's no need for further email security tips and the like. Just my $.2 though.

]]> By: » 20 Top Blog Posts on Email Marketing Spotlight Ideas http://smartblogs.com/socialmedia/2009/08/07/2-key-e-mail-tips-from-smartbrief/comment-page-1/#comment-17809 » 20 Top Blog Posts on Email Marketing Spotlight Ideas Mon, 09 Nov 2009 22:20:27 +0000 http://smartblogs.com/socialmedia/?p=4592#comment-17809 [...] 2 Email Tips from SmartBrief – Smart Blog – Aug ’09 – ‘Do unto others’ and ‘Optimize your subject line’ [...] [...] 2 Email Tips from SmartBrief – Smart Blog – Aug ’09 – ‘Do unto others’ and ‘Optimize your subject line’ [...]

]]> By: 20 Top Blog Posts on Email Marketing | Advertising News http://smartblogs.com/socialmedia/2009/08/07/2-key-e-mail-tips-from-smartbrief/comment-page-1/#comment-17153 20 Top Blog Posts on Email Marketing | Advertising News Tue, 27 Oct 2009 19:49:37 +0000 http://smartblogs.com/socialmedia/?p=4592#comment-17153 [...] 2 Email Tips from SmartBrief – Smart Blog – Aug ’09 – ‘Do unto others’ and ‘Optimize your subject line’ [...] [...] 2 Email Tips from SmartBrief – Smart Blog – Aug ’09 – ‘Do unto others’ and ‘Optimize your subject line’ [...]

]]> By: Merritt http://smartblogs.com/socialmedia/2009/08/07/2-key-e-mail-tips-from-smartbrief/comment-page-1/#comment-13461 Merritt Wed, 02 Sep 2009 22:16:40 +0000 http://smartblogs.com/socialmedia/?p=4592#comment-13461 @ Paul Williams - cool! Let us know if we can be of help, and let us know when it's done. @ Paul Williams – cool! Let us know if we can be of help, and let us know when it’s done.

]]> By: Paul Williams http://smartblogs.com/socialmedia/2009/08/07/2-key-e-mail-tips-from-smartbrief/comment-page-1/#comment-13460 Paul Williams Wed, 02 Sep 2009 22:06:56 +0000 http://smartblogs.com/socialmedia/?p=4592#comment-13460 I plan to write a <a href="http://bookwormlab.com/college_paper/marketing_paper/marketing_paper_on" rel="nofollow">Marketing Paper</a> on this topic. Thanks for the info! I plan to write a Marketing Paper on this topic. Thanks for the info!

]]> By: SmartBlog On Social Media » E-mail messaging that works http://smartblogs.com/socialmedia/2009/08/07/2-key-e-mail-tips-from-smartbrief/comment-page-1/#comment-12935 SmartBlog On Social Media » E-mail messaging that works Mon, 24 Aug 2009 12:03:49 +0000 http://smartblogs.com/socialmedia/?p=4592#comment-12935 [...] e-marketing tips from SmartBrief’s launch manager Sarah Brown are a follow-up to her recent post about optimizing e-mail frequency and subject lines. Sarah is in charge of introducing brand-new SmartBriefs (17 new publications so far this year!), [...] [...] e-marketing tips from SmartBrief’s launch manager Sarah Brown are a follow-up to her recent post about optimizing e-mail frequency and subject lines. Sarah is in charge of introducing brand-new SmartBriefs (17 new publications so far this year!), [...]

]]> By: CeoBrainTrust.com » Blog Archive » 2 key e-mail tips from Smart Brief http://smartblogs.com/socialmedia/2009/08/07/2-key-e-mail-tips-from-smartbrief/comment-page-1/#comment-12824 CeoBrainTrust.com » Blog Archive » 2 key e-mail tips from Smart Brief Wed, 19 Aug 2009 19:20:56 +0000 http://smartblogs.com/socialmedia/?p=4592#comment-12824 [...] By: Merritt Colaizzi [...] [...] By: Merritt Colaizzi [...]

]]> By: SmartBlog Insights » Blog Archive » Key e-mail tips from SmartBrief http://smartblogs.com/socialmedia/2009/08/07/2-key-e-mail-tips-from-smartbrief/comment-page-1/#comment-12791 SmartBlog Insights » Blog Archive » Key e-mail tips from SmartBrief Tue, 18 Aug 2009 21:01:53 +0000 http://smartblogs.com/socialmedia/?p=4592#comment-12791 [...] Sarah Brown is SmartBrief’s launch manager. She works with SmartBrief’s newest partners to launch briefs, grow subscriber lists, and innovate for our more than 2.8 million subscribers. This post originally ran in SmartBlog on Social Media. [...] [...] Sarah Brown is SmartBrief’s launch manager. She works with SmartBrief’s newest partners to launch briefs, grow subscriber lists, and innovate for our more than 2.8 million subscribers. This post originally ran in SmartBlog on Social Media. [...]

]]> By: Stephanie Miller http://smartblogs.com/socialmedia/2009/08/07/2-key-e-mail-tips-from-smartbrief/comment-page-1/#comment-12538 Stephanie Miller Tue, 11 Aug 2009 15:18:27 +0000 http://smartblogs.com/socialmedia/?p=4592#comment-12538 Just wanted to reply to Dutch's comment about the list of spammy words from 2003. It's hard to find an updated list because no one really publishes these any longer. While content does play a role and it's important to avoid things like "v1@gRa" or FREE FREE FREE in your subject lines, content actually plays a very small role in your ability to reach the inbox. Inbox deliverability is based on your sender reputation - how welcome your messages in the inbox (mostly based on your complaint score - clicks on the Report Spam button count as a complaint) and if your list is clean and well managed. Infrastructure also counts. We've blogged about this many times - that reputation is the key to reaching the inbox. Content does matter, and it's important to pay attention, but better, be authentic and clear in your marketing, and create great subscriber experiences. Then you will enjoy higher inbox deliverability and response. http://www.returnpath.net/blog/2009/02/return-paths-new-year-communit-5.php This remains a very solid set of advice about email marketing, and it's based on real life experience. Thanks! Stephanie Miller VP, Return Path, the email deliverability and performance company Just wanted to reply to Dutch’s comment about the list of spammy words from 2003. It’s hard to find an updated list because no one really publishes these any longer. While content does play a role and it’s important to avoid things like “v1@gRa” or FREE FREE FREE in your subject lines, content actually plays a very small role in your ability to reach the inbox.

Inbox deliverability is based on your sender reputation – how welcome your messages in the inbox (mostly based on your complaint score – clicks on the Report Spam button count as a complaint) and if your list is clean and well managed. Infrastructure also counts.

We’ve blogged about this many times – that reputation is the key to reaching the inbox. Content does matter, and it’s important to pay attention, but better, be authentic and clear in your marketing, and create great subscriber experiences. Then you will enjoy higher inbox deliverability and response.

http://www.returnpath.net/blog/2009/02/return-paths-new-year-communit-5.php

This remains a very solid set of advice about email marketing, and it’s based on real life experience.

Thanks!

Stephanie Miller
VP, Return Path, the email deliverability and performance company

]]> By: Twitted by TimothyCarter http://smartblogs.com/socialmedia/2009/08/07/2-key-e-mail-tips-from-smartbrief/comment-page-1/#comment-12436 Twitted by TimothyCarter Sun, 09 Aug 2009 02:49:45 +0000 http://smartblogs.com/socialmedia/?p=4592#comment-12436 [...] This post was Twitted by TimothyCarter [...] [...] This post was Twitted by TimothyCarter [...]

]]>