The tastiest tweets
SmartPulse — our weekly reader poll in Smartbrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Paul Chaney, Internet marketing director for Bizzuka and member of the SmartBrief on Social Media Advisory Board, helps create the questions and analyzes the results. We run the poll question each Wednesday in our e-newsletter and feature Paul’s analysis on this blog.
Last week’s poll question: What do you consider to be the most useful type of Twitter post?
- Links to useful resources 60%
- Broadcast-style announcements 18%
- I love them all, 10%
- Conversation with other Twitterers, 7%
- Re-tweets, 2%
- Other, 2%
“A recent survey of 700 Twitter participants found that 56% used the application for business purposes. This polls lends support to those findings and provides further evidence that Twitter is, indeed, a business tool. Being a good “twitizen” is all about providing value and there’s no better way to do that than sharing resources your community finds useful. A word to the wise, don’t you think?” –Paul Chaney
Posted by Guy Kawasaki on August 5th, 2009 at 11:03 am
What’s the difference between a link to a useful resource and a broadcast-style announcement of a useful resource in terms of the semantics of this poll?
Posted by Paul Chaney on August 5th, 2009 at 1:06 pm
@Guy – To some extent, it is a matter of semantics. What I had in mind in terms of creating a distinction is that a “broadcast-style announcement” is simply a declaration of something. In the case of my company @bizzuka, it might be that we’ve just rolled out a new Web site for a client and wanted to give our followers a heads-up. Or, it might be a restaurant announcing a lunch special, that sort of thing. Make sense?
Posted by Twitted by twittes on August 5th, 2009 at 1:11 pm
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