Today’s bonus tracks: You can’t be semi-authentic
Acne-cream mainstay Clearasil’s online presence has a few blemishes, writes Katherine Liew. Their attempt at combining a meaningful peer-to-peer dialogue with product messaging falls flat, she notes because it lacks authenticity. How much can pimple-free spokes-teens really have to say about image issues? More to the point, why should anyone care? Check out the rest of the argument below, along with other interesting links we found while searching for today’s SmartBrief on Social Media.
- Is Clearasil for real?
- 5 tricks for converting listeners into customers
- 6 rules for connecting on Twitter
Image credit, iStock
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Posted by Web Media Daily – July 20, 2009 on July 20th, 2009 at 12:08 pm
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