3 resources for busy online marketers
Stephanie Miller from Return Path was one of five esteemed panelists at last week’s Buzz2009 webinar on the magic behind viral marketing. Her insights and expertise in e-mail marketing shone brightly in that discussion among social media mavens led by Twitter guru Guy Kawasaki. It makes sense, too, since e-mail is the original social networking tool.
There was lots of interest in the room and beyond in using e-mail to position companies well for firestorms of buzz, sales and cred.
As a follow-up, Stephanie was kind enough to offer three resources for e-mail success:
- Know if your e-mail reached the inbox. Messages blocked by the spam filters do not earn a response. Period. Find out if your messages are reaching the inbox consistently by tracking your sender reputation. Free snapshot at www.senderscore.org
- Calculate the cost of missing e-mail. About 20% of legitimate, permission-based marketing email never reaches the inbox. Calculate the cost of this to your business with this free tool.
- Learn more about e-mail deliverability with this Deliverability 101 Whitepaper.
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Tags: Buzz2009, email, resources
Categories: Ideas in Action
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Posted by zeina on July 28th, 2009 at 12:11 am
thanks..but we want more topics about e-marketing
Posted by Merritt on July 28th, 2009 at 5:42 am
Good idea @zeina. Why don’t we start by putting together some down and dirty e-mail marketing tips from the trenches. For the past 7 years, I’ve been writing messages introducing people to our SmartBrief publications, and have learned a thing or two along the way. Stay tuned, and let me know if that’s what you’re looking for!
Posted by SmartBlog On Social Media » 2 key e-mail tips from SmartBrief on August 7th, 2009 at 6:09 am
[...] Stephanie Miller’s recent guest post about optimizing the deliverability of e-mail marketing messages, we received several requests for [...]
Posted by Merritt on August 7th, 2009 at 10:18 am
@zeina Sorry for the delay! Here’s your first set of e-marketing tips: http://smartblogs.com/socialmedia/2009/08/07/2-key-e-mail-tips-from-smartbrief/
Posted by Left Brains for Right Brains» Blog Archive » Successful Email Marketing- What’s in a Subject Line? on August 10th, 2009 at 8:41 am
[...] Stephanie Miller’s recent guest post about optimizing the deliverability of e-mail marketing messages, we received several requests for [...]
Posted by Twitter Trackbacks for SmartBlog On Social Media » 3 resources for busy online marketers [smartblogs.com] on Topsy.com on August 30th, 2009 at 5:21 pm
[...] SmartBlog On Social Media » 3 resources for busy online marketers smartblogs.com/socialmedia/2009/07/17/3-resources-for-busy-online-marketers – view page – cached Stephanie Miller from Return Path was one of five esteemed panelists at last week’s Buzz2009 webinar on the magic behind viral marketing. Her insights and expertise in e-mail marketing shone brightly in that discussion among social media mavens led by Twitter guru Guy Kawasaki. It makes sense, too, since e-mail is the original social networking tool. — From the page [...]