On outsourcing, a crowd of skeptics
SmartPulse — our weekly reader poll in Smartbrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Paul Chaney, Internet marketing director for Bizzuka and member of the SmartBrief on Social Media Advisory Board, helps create the questions and analyzes the results. We run the poll question each Wednesday in our e-newsletter and feature Paul’s analysis on this blog.
Last week’s poll question: Should companies ever outsource their social-media activities?
- No, this runs counter to the idea behind social media, 56%
- It depends, 25%
- Yes, if it makes sense financially, 15%
- I’m undecided, 3%
“Ultimately, the best-case scenario is for organizations to own social media in-house. However, I believe there is room for some degree of outsourcing so long as there is transparency in the relationship. In other words, don’t appear to be someone you’re not. If you’re an outsourced content provider, let that be known.” – Paul Chaney
Edited to add: Paul posted on this very topic on his own blog last week, which generated a lively discussion. Check it out.
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Tags: disclosure, Paul Chaney, social media strategy
Categories: Polls
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Posted by Web Media Daily – July 8, 2009 | Reinventing Yourself... on July 8th, 2009 at 9:37 am
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Posted by Steve Tweetpromote.com on July 8th, 2009 at 4:17 pm
My personal thought is that should you want good customers to come back again and again then the relationship you build with them is the key to the whole thing. Fortunately both the companies that need to market and the companies who are marketing fail on two fronts meaning that there is space for both.
The companies lack the skills and know how to actually manage their customers online (not all but a majority) through social media, and the companies that promote for these companies lack the real knowledge about the products, services and clients way of thinking to effectively build the right relationship.
Would it not be a better idea to have the companies that are trying to do the promotion for these companies, teach them rather than do it for them? That way everyone wins?
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