Archive for July 2009
Today’s bonus tracks: Intellectual property
Home sales might be down, but virtual commerce is booming. According to a new survey, an amazing 12% of Americans say they’ve bought a virtual good– a category that covers everything from little Facebook trinkets, to weapons in online games and even virtual “land” in persistent worlds like Second Life. The biggest buyers are younger [...]
This week’s most clicked
The 5 most-clicked links in SmartBrief on Social Media this past week: 7 ways to tweet about your company EA Comic-Con contest faces Twitter wrath 3 easy ways to revamp your site Tools for hearing what customers won’t tell you Be careful what you tweet Photo credit, iStock
Review of Business Wire’s social media PR tool
During the planning of Buzz2009, we reached out to Business Wire, our partner in industry-specific press release listings, to try out their new EON (Enhanced Online News) service. We mostly employed free word-of-mouth techniques to generate interest in Buzz2009 and wanted to see how an enhanced version of the more traditional PR route measured up [...]
Today’s bonus tracks: Doesn’t ad up
A site like Facebook ought to a be a paradise for advertisers. All those people! All that data! How could anyone fail to strike marketing gold with such a powerful medium at the their disposal? A lot of folks, actually– it turns out that finding a way to take advantage of the site’s social media [...]
Andy’s Answers: 3 tips from General Mills on connecting with key influencers
My company, GasPedal, recently hosted BlogWell: How Big Brands Use Social Media, in San Francisco. The fantastic event featured eight case studies on corporate social media from some of the world’s biggest companies. As we gear up for our next BlogWell in Minneapolis on Aug. 13 — featuring case studies from McDonald’s, H&R Block, Wal-Mart, [...]
BlogHer review with Laurie Ruettimann
BlogHer ’09, the annual conference organized by the influential women’s entertainment and information online community, was in Chicago last week. We couldn’t make it, so we checked in with one of our favorite bloggers, PunkRockHR’s Laurie Ruettimann, for her take on the mood at the sold-out gathering. Did you have a goal in attending Blogher [...]
Today’s bonus tracks: Putting YouTube to work
Hot on the heels of her Facebook guide, Meryl Evans offers up a few choice tips for businesses looking to put YouTube to work. There are three big uses for YouTube, she argues: establishing oneself as an expert, creating awareness of a product or service and engaging customers on a direct level. Evans offer several [...]
Where personal branding comes into play
SmartPulse — our weekly reader poll in Smartbrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Paul Chaney, Internet marketing director for Bizzuka and member of the SmartBrief on Social Media Advisory Board, helps create the questions and analyzes the results. We run the poll question each Wednesday [...]
