Today’s bonus tracks: Social media planning 101
Social media isn’t a silver bullet for marketers. It’s more like a publicity garden that takes constant care to thrive, David Armano writes. If you’re launching or expanding a social media push, take scalability into account. Don’t count on being able automate social interactions. It’s going to take real, honest-to-goodness people to create, spread and maintain a social presence. Will you have the manpower you need for the next stage of development? The one after that? The key is matching up a great idea with even better planning. Check out this story and other nifty links, culled from the awesomeness that is SmartBrief on Social Media.
- The hidden costs of social media
- 7 tips for hot blog branding
- Bloomberg challenges Web to make use of NYC data
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Tags: branding, nyc, planning, scalability
Categories: Bonus Tracks
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[...] SmartBlog On Social Media » Today’s bonus tracks: Social media planning 101 smartblogs.com/socialmedia/2009/06/30/todays-bonus-tracks-social-media-planning-101 – view page – cached Social media isn’t a silver bullet for marketers. It’s more like a publicity garden that takes constant care to thrive, David Armano writes. If you’re launching or expanding a social media push, take scalability into account. — From the page [...]