Comments on: Andy’s Answers: The 3 characteristics of a great word of mouth topic http://smartblogs.com/socialmedia/2009/06/30/andys-answers-the-3-characteristics-of-a-great-word-of-mouth-topic/ SmartBlog on Social Media is a blog providing insights on successful social media marketing for businesses. Thu, 09 Feb 2012 21:08:59 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Twitter Trackbacks for SmartBlog On Social Media » Andy’s Answers: The 3 characteristics of a great word of mouth topic [smartblogs.com] on Topsy.com http://smartblogs.com/socialmedia/2009/06/30/andys-answers-the-3-characteristics-of-a-great-word-of-mouth-topic/comment-page-1/#comment-13451 Twitter Trackbacks for SmartBlog On Social Media » Andy’s Answers: The 3 characteristics of a great word of mouth topic [smartblogs.com] on Topsy.com Wed, 02 Sep 2009 21:00:03 +0000 http://smartblogs.com/socialmedia/?p=3894#comment-13451 [...] SmartBlog On Social Media » Andy’s Answers: The 3 characteristics of a great word of mouth topic smartblogs.com/socialmedia/2009/06/30/andys-answers-the-3-characteristics-of-a-great-word-of-mouth-topic – view page – cached Your topics are what fuel you word of mouth. A great one isn’t a slogan or a generic brand message — it’s something simple that spreads easily among friends. And remember, if your topic works well in a traditional press release, it’s probably a bad one. — From the page [...] [...] SmartBlog On Social Media » Andy’s Answers: The 3 characteristics of a great word of mouth topic smartblogs.com/socialmedia/2009/06/30/andys-answers-the-3-characteristics-of-a-great-word-of-mouth-topic – view page – cached Your topics are what fuel you word of mouth. A great one isn’t a slogan or a generic brand message — it’s something simple that spreads easily among friends. And remember, if your topic works well in a traditional press release, it’s probably a bad one. — From the page [...]

]]> By: Andy Sernovitz http://smartblogs.com/socialmedia/2009/06/30/andys-answers-the-3-characteristics-of-a-great-word-of-mouth-topic/comment-page-1/#comment-10118 Andy Sernovitz Wed, 01 Jul 2009 14:47:45 +0000 http://smartblogs.com/socialmedia/?p=3894#comment-10118 Thanks for the great response on this. Some folks asked for examples -- here are some of the classics: Krisy Kreme: Hot Donuts! VW Bug: Flower vase on dashboard Zappos: 365 day returns Duct Tape: StuckAtProm.Com Dry cleaner who cleans suits free if you have a job interview Restaurant that gives free samples while you wait in line Seth Godin's Purple Cow book that shipped in a milk carton Container Store has free valet parking on weekends Freshbooks.com held a pankake breakfast outside SXSW Thanks for the great response on this. Some folks asked for examples — here are some of the classics:

Krisy Kreme: Hot Donuts!
VW Bug: Flower vase on dashboard
Zappos: 365 day returns
Duct Tape: StuckAtProm.Com
Dry cleaner who cleans suits free if you have a job interview
Restaurant that gives free samples while you wait in line
Seth Godin’s Purple Cow book that shipped in a milk carton
Container Store has free valet parking on weekends
Freshbooks.com held a pankake breakfast outside SXSW

]]> By: cash gifting http://smartblogs.com/socialmedia/2009/06/30/andys-answers-the-3-characteristics-of-a-great-word-of-mouth-topic/comment-page-1/#comment-10107 cash gifting Wed, 01 Jul 2009 13:19:21 +0000 http://smartblogs.com/socialmedia/?p=3894#comment-10107 Great advice Andy. We are emotional beings who seek happiness; we'll always note something which makes us happy before anything else. Ryan Great advice Andy. We are emotional beings who seek happiness; we’ll always note something which makes us happy before anything else. Ryan

]]> By: Twitted by TraciGere http://smartblogs.com/socialmedia/2009/06/30/andys-answers-the-3-characteristics-of-a-great-word-of-mouth-topic/comment-page-1/#comment-10105 Twitted by TraciGere Wed, 01 Jul 2009 12:44:59 +0000 http://smartblogs.com/socialmedia/?p=3894#comment-10105 [...] This post was Twitted by TraciGere [...] [...] This post was Twitted by TraciGere [...]

]]> By: Jerrys Juicebar » Blog Archive » Wash, Rinse, Repeat http://smartblogs.com/socialmedia/2009/06/30/andys-answers-the-3-characteristics-of-a-great-word-of-mouth-topic/comment-page-1/#comment-10092 Jerrys Juicebar » Blog Archive » Wash, Rinse, Repeat Wed, 01 Jul 2009 11:25:45 +0000 http://smartblogs.com/socialmedia/?p=3894#comment-10092 [...] Andy Sernovitz has a good rule on social media and brands.  In a refreshingly short piece in Smart Blog on Social Media he provides a simple check list for word of mouth — make it (a) emotional; (b) portable; and [...] [...] Andy Sernovitz has a good rule on social media and brands.  In a refreshingly short piece in Smart Blog on Social Media he provides a simple check list for word of mouth — make it (a) emotional; (b) portable; and [...]

]]> By: renee kische http://smartblogs.com/socialmedia/2009/06/30/andys-answers-the-3-characteristics-of-a-great-word-of-mouth-topic/comment-page-1/#comment-10030 renee kische Tue, 30 Jun 2009 23:31:34 +0000 http://smartblogs.com/socialmedia/?p=3894#comment-10030 great post! I'm going to forward it to clients! great post! I’m going to forward it to clients!

]]> By: Frank Amdur http://smartblogs.com/socialmedia/2009/06/30/andys-answers-the-3-characteristics-of-a-great-word-of-mouth-topic/comment-page-1/#comment-10017 Frank Amdur Tue, 30 Jun 2009 23:09:12 +0000 http://smartblogs.com/socialmedia/?p=3894#comment-10017 I love the idea as it ties in with Appreciation Marketing and building long term relationships. YourCardGuy I love the idea as it ties in with Appreciation Marketing and building long term relationships.

YourCardGuy

]]> By: tom ferry http://smartblogs.com/socialmedia/2009/06/30/andys-answers-the-3-characteristics-of-a-great-word-of-mouth-topic/comment-page-1/#comment-10000 tom ferry Tue, 30 Jun 2009 22:47:07 +0000 http://smartblogs.com/socialmedia/?p=3894#comment-10000 LOVE THESE 3 WORDS ... Thanks! LOVE THESE 3 WORDS … Thanks!

]]> By: Steve http://smartblogs.com/socialmedia/2009/06/30/andys-answers-the-3-characteristics-of-a-great-word-of-mouth-topic/comment-page-1/#comment-9937 Steve Tue, 30 Jun 2009 18:06:34 +0000 http://smartblogs.com/socialmedia/?p=3894#comment-9937 Hi Andy - how about a couple of examples for each? Hi Andy – how about a couple of examples for each?

]]> By: KerryatDell http://smartblogs.com/socialmedia/2009/06/30/andys-answers-the-3-characteristics-of-a-great-word-of-mouth-topic/comment-page-1/#comment-9936 KerryatDell Tue, 30 Jun 2009 18:02:09 +0000 http://smartblogs.com/socialmedia/?p=3894#comment-9936 Hi Andy, Sound advice. I'd add to the emotional bullet... also people share what makes them angry. However your post made me happy, so I have shared this with my team. :-) Hi Andy, Sound advice. I’d add to the emotional bullet… also people share what makes them angry. However your post made me happy, so I have shared this with my team. :-)

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