Andy Sernovitz

Andy’s Answers: How to get more word of mouth for your blog

By Andy Sernovitz on June 25, 2009 | 6 Comments

Although there’s a lot of buzz about tools like Twitter, the blog is still a foundational component to a healthy social-media strategy. That said, there’s a lot you can do to make your content easier to share and discover.

What to do:

  • Announce new posts through Twitter. People love to forward good content via Twitter, so be sure to mix in new post announcements along with your regular Twitter updates.
  • Connect your blog to Facebook. Through Facebook, you can automatically import new posts as “notes” as well as set your status to share links to your new content.
  • Put it in an e-mail. Email is still the king of easily forwarded content, so offer e-mail subscriptions along with your regular RSS options.

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Responses

  • Posted by Paul Chaney on June 25th, 2009 at 9:43 am

    I refer to blogs as the social media HQ, or base of operations. Make it the hub of your socmed activity.

  • Posted by Zoe Sands on June 25th, 2009 at 1:04 pm

    A very short article, but to the point :-) . There are lots of organisations creating social media accounts without having a strategy, deciding on the purpose and setting up a good foundation by having a blog and RSS feeds to seed the accounts. People need to think about social media as an integrated approach and have a hub of information where visitors will eventually land on.

  • Posted by Rhona Bronson on June 25th, 2009 at 2:19 pm

    Couldn’t agree more. As far as I’m concerned Twitter has helped blogs. Pre-twitter, blogs were very short posts. Post-Twitter, blogs have the meat and Twitter is the menu.

    @PrintPlaza

  • Posted by Mark on June 27th, 2009 at 1:54 pm

    Great examples of using social media. With low conversion but numbers you can’t ignore, leveraging SM is a must.

  • Posted by How to get more word of mouth for your blog | Webbyn.com on July 8th, 2009 at 2:05 pm

    [...] a recent post I did for the SmartBlog on Social Media. You can follow the blog here or subscribe to the [...]

  • Posted by How to get more word of mouth for your blog on September 10th, 2009 at 12:21 pm

    [...] a recent post I did for the SmartBlog on Social Media. You can follow the blog here or subscribe to the [...]