Comments on: Andy’s Answers: Why now is the time to build your army of fans http://smartblogs.com/socialmedia/2009/06/23/andys-answers-why-now-is-the-time-to-build-your-army-of-fans/ SmartBlog on Social Media is a blog providing insights on successful social media marketing for businesses. Thu, 09 Feb 2012 21:08:59 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Why now is the time to build your army of fans http://smartblogs.com/socialmedia/2009/06/23/andys-answers-why-now-is-the-time-to-build-your-army-of-fans/comment-page-1/#comment-13932 Why now is the time to build your army of fans Thu, 10 Sep 2009 19:22:54 +0000 http://smartblogs.com/socialmedia/?p=3903#comment-13932 [...] a recent post I did for the SmartBlog on Social Media. You can follow the blog here or subscribe to the [...] [...] a recent post I did for the SmartBlog on Social Media. You can follow the blog here or subscribe to the [...]

]]> By: Why now is the time to build your army of fans | Webbyn.com http://smartblogs.com/socialmedia/2009/06/23/andys-answers-why-now-is-the-time-to-build-your-army-of-fans/comment-page-1/#comment-10580 Why now is the time to build your army of fans | Webbyn.com Tue, 07 Jul 2009 20:43:21 +0000 http://smartblogs.com/socialmedia/?p=3903#comment-10580 [...] a recent post I did for the SmartBlog on Social Media. You can follow the blog here or subscribe to the [...] [...] a recent post I did for the SmartBlog on Social Media. You can follow the blog here or subscribe to the [...]

]]> By: Dave Kohl http://smartblogs.com/socialmedia/2009/06/23/andys-answers-why-now-is-the-time-to-build-your-army-of-fans/comment-page-1/#comment-9259 Dave Kohl Fri, 26 Jun 2009 19:09:59 +0000 http://smartblogs.com/socialmedia/?p=3903#comment-9259 It does need to be "positive" word of mouth, as any publicity is not always better than no publicity. I always make it a point to follow up closely with any less than positive experiences. This way, even if the recipient continues to be a jerk about it, I can show others how we handled the situation and value new business. It does need to be “positive” word of mouth, as any publicity is not always better than no publicity. I always make it a point to follow up closely with any less than positive experiences. This way, even if the recipient continues to be a jerk about it, I can show others how we handled the situation and value new business.

]]> By: Nick Eber http://smartblogs.com/socialmedia/2009/06/23/andys-answers-why-now-is-the-time-to-build-your-army-of-fans/comment-page-1/#comment-8909 Nick Eber Wed, 24 Jun 2009 00:23:19 +0000 http://smartblogs.com/socialmedia/?p=3903#comment-8909 Andy, I'm always inclined to share your insights like this because you make it so easy to understand and really bring home the point. When I'm having problems communicating the benefits of WOM, I'll commonly reference your commentary and tips. Andy, I’m always inclined to share your insights like this because you make it so easy to understand and really bring home the point. When I’m having problems communicating the benefits of WOM, I’ll commonly reference your commentary and tips.

]]> By: frank moricca http://smartblogs.com/socialmedia/2009/06/23/andys-answers-why-now-is-the-time-to-build-your-army-of-fans/comment-page-1/#comment-8894 frank moricca Tue, 23 Jun 2009 18:01:29 +0000 http://smartblogs.com/socialmedia/?p=3903#comment-8894 Word Of Mouth is like any other consumer engagement tool, it works best when working in an integrated plan. And it is certainly not FREE advertising. The planning, execution, nuturing and reacting the changes of a dynamic world where the consumer has more balanced participation in brand communications is anything but free. That's sort of like saying good customer service is free. Each requires a commitment of time and money, and both reep long-term benefits if done well. Consider the current online darling Twitter. Free to set up and easy to use. But it is certainly not without costs - social media policies, ongoing editorial calendars to plan communications and then reacting to the good, the bad and the ugly of consumer comments and engagement. This may not be the right place for all brands - Look at how secretive Apple is for example. http://www.nytimes.com/2009/06/23/technology/23apple.html?_r=1 Last year I wrote about the idea of Twitter being right for some brands, and I stand by that post. http://moricca.wordpress.com/2008/08/ Word Of Mouth is like any other consumer engagement tool, it works best when working in an integrated plan. And it is certainly not FREE advertising. The planning, execution, nuturing and reacting the changes of a dynamic world where the consumer has more balanced participation in brand communications is anything but free. That’s sort of like saying good customer service is free. Each requires a commitment of time and money, and both reep long-term benefits if done well. Consider the current online darling Twitter. Free to set up and easy to use. But it is certainly not without costs – social media policies, ongoing editorial calendars to plan communications and then reacting to the good, the bad and the ugly of consumer comments and engagement. This may not be the right place for all brands – Look at how secretive Apple is for example. http://www.nytimes.com/2009/06/23/technology/23apple.html?_r=1

Last year I wrote about the idea of Twitter being right for some brands, and I stand by that post. http://moricca.wordpress.com/2008/08/

]]> By: Julie Gordon http://smartblogs.com/socialmedia/2009/06/23/andys-answers-why-now-is-the-time-to-build-your-army-of-fans/comment-page-1/#comment-8879 Julie Gordon Tue, 23 Jun 2009 17:20:33 +0000 http://smartblogs.com/socialmedia/?p=3903#comment-8879 Totally agree with you on the power of WOM for any size business. Just curious if you have any insight as to what fuels WOM for small businesses. Is it specific marketing tactics or does it really come down to an exceptional customer experience? At Deluxe, we are trying to collect the best wisdom out there on this subject to share with our customers. Thanks for any help! Totally agree with you on the power of WOM for any size business. Just curious if you have any insight as to what fuels WOM for small businesses. Is it specific marketing tactics or does it really come down to an exceptional customer experience? At Deluxe, we are trying to collect the best wisdom out there on this subject to share with our customers. Thanks for any help!

]]> By: Web Media Daily – Tuesday June 23, 2009 | Reinventing Yourself... http://smartblogs.com/socialmedia/2009/06/23/andys-answers-why-now-is-the-time-to-build-your-army-of-fans/comment-page-1/#comment-8877 Web Media Daily – Tuesday June 23, 2009 | Reinventing Yourself... Tue, 23 Jun 2009 16:40:25 +0000 http://smartblogs.com/socialmedia/?p=3903#comment-8877 [...] Andy’s Answers: Why now is the time to build your army of fans [...] [...] Andy’s Answers: Why now is the time to build your army of fans [...]

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