Today’s bonus tracks: Dysfunctional relationships
Do spend a lot of time cultivating bonds with your clients? Establishing authenticity? Evincing transparency? You’re wasting your time, writes Naomi Dunford. Relationship marketing isn’t about building friendships with customers. It’s about establishing a business relationship that leads to repeat sales, she writes. Whether your marketing style is all business or a tad on the fuzzy side, SmartBrief on Social Media has you covered with more must-read links.
- Stop pretending you understand relationship marketing
- Media is overrated, even when it’s social
- On social networks, it pays to be fashionably late to the party
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Tags: adaptation, marketing, relationships, social media
Categories: Bonus Tracks
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