Andy’s Answers: 3 tips to make your Web site more shareable
Make it simple for fans and influencers to talk about your stuff and your site with lots of things to share, forward, and use offline right on your Web site. Without these things, you’re at the very least frustrating your fans and, at most, killing potential word of mouth.
What to do:
- Give images to share. Create a special page or area of your site for logos, banners, badges, and pictures that people can use when blogging or talking about you.
- Offer text to copy. Write up blurbs of text for different lengths that people can use to describe your company, your products, your events, and anything else you hope they’ll talk about.
- Make it easy to print. If someone’s trying to print your site, they’re probably about to share it. Make a clean print style sheet by removing unnecessary images and content.
Posted by Web Media Daily – Thurs. June 18, 2009 | Reinventing Yourself... on June 18th, 2009 at 9:39 am
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Posted by Ben Stone on June 18th, 2009 at 11:44 am
One of my biggest frustrations is websites with images for the contact information (address, phone #, etc). If I can’t copy and paste, it isn’t going into my CRM. Bravo on these other great points for making things sharable.
Posted by Mary Ellen Slayter on June 18th, 2009 at 3:06 pm
@BenStone. I agree totally! That drives me nuts. At the very least I want to be able to copy and paste your email address into my to: field. Don’t make me type …
Posted by Jeff Hurt on June 19th, 2009 at 7:17 am
I’ll add a fourth & fifth.
4) Don’t require a login to read your newsletter and magazine articles. Why? Read #5
5) Separate your newsletter and magazine articles on the web so that readers can share them with others. Consider the “Share This” button or other widget for easy online distribution. (If you require a login to see the article, readers won’t help your content go viral).
Posted by Shasonta on June 19th, 2009 at 12:45 pm
Jeff Hurt’s #4 & #5 are perfect. Content is for sharing. Let the world share it for you.
Posted by 3 tips to make your website more shareable | Webbyn.com on July 6th, 2009 at 8:23 am
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