Archive for June 2009
Andy’s Answers: The 3 characteristics of a great word of mouth topic
Your topics are what fuel you word of mouth. A great one isn’t a slogan or a generic brand message — it’s something simple that spreads easily among friends. And remember, if your topic works well in a traditional press release, it’s probably a bad one. What to look for: Emotional. People share things that [...]
Today’s bonus tracks: Social media planning 101
Social media isn’t a silver bullet for marketers. It’s more like a publicity garden that takes constant care to thrive, David Armano writes. If you’re launching or expanding a social media push, take scalability into account. Don’t count on being able automate social interactions. It’s going to take real, honest-to-goodness people to create, spread and [...]
Outsourcing social media: Not awesome
An article by Kermit Pattison in the Small Business section of New York Times last week got us thinking. It’s about the trend in small businesses toward outsourcing data entry, writing, Web design, accounting, HR and payroll to remote, “virtual teams”. That all seems moderately reasonable. This sentence, though, stopped us in our tracks: “Some [...]
Today’s bonus tracks: Small business edition
Making the leap to marketing via social media can be tricky, even for an experienced entrepreneur. It’s not just that social networks can be labor intensive, they can also be deceptively difficult to use. While getting a Twitter or Facebook account is a snap, there’s a steep learning curve for figuring out how to get [...]
This week’s most clicked
The 5 most-clicked links in SmartBrief on Social Media this past week: 6 lessons from the “Twitter revolution” Bozeman’s job app gets a little too personal for many JetBlue’s tweets from above Who will pay for Twitter? What’s new in the interactive world Photo credit, iStock
Today’s bonus tracks: Packed and ready to go
Way to make it to Friday SmartBrief on Social Media fans! If you’re planning a little getaway this weekend, why not check out Virgin Atlantic’s new social media offering, Vtravelled.com. The site allows visitors to collaboratively plan trips– sharing their destinations, schedules and the like. Seems like a great way to make plans with a [...]
Andy’s Answers: How to get more word of mouth for your blog
Although there’s a lot of buzz about tools like Twitter, the blog is still a foundational component to a healthy social-media strategy. That said, there’s a lot you can do to make your content easier to share and discover. What to do: Announce new posts through Twitter. People love to forward good content via Twitter, [...]
Today’s bonus tracks: Don’t be that guy
Here at SmartBrief on Social Media, we hate spam e-mail and we’re willing to bet we’re not the only ones. Come to think of it, no one likes junk mail or telemarketers either. So why are people still trying to apply those uber-annoying blast tactics to social media? Check out the “Total Spammer” and five [...]
