Comments on: LinkedIn is in, MySpace is out

By: Andrew Ballenthin

Andrew Ballenthin — Thu, 03 Sep 2009 12:59:45 +0000

Any chance of connecting Mary Ellen? I’m writing a book on social media monetization from a marketing perspective for Pearson. I’m covering this topic in the chapter I’m presently writing. Your statistics mirror my own research. I’m not seeing other business networks rising to the top with the same dominance as LinkedIn, Facebook and Twitter. There appear to be a number of third tier players like Ecademy Xing, Orkut, Plaxo. Thoughts?

By: Paul Chaney

Paul Chaney — Fri, 22 May 2009 13:41:25 +0000

Norris, good points each and everyone. I think what I had in mind when composing that question was more along the lines of number 2. Given that I work as marketing director for a small company, it’s something that’s always on my mind.

By: Norris Boothe

Norris Boothe — Fri, 22 May 2009 03:52:50 +0000

I did have one problem with the question, “Which social network provides the greatest business opportunity”, in that it could be interpreted three ways:

1) Which social network is best for personal work-related opportunities for the individuals using it?

2) Which social network is best for business opportunities for the businesses using it?

3) Which social network has the best long-term business outlook?

My problem is that I’d answer all three of these differently. LinkedIn is by far the best for #1 – the others aren’t even close in my book. MySpace is actually very good for #2, although mostly for the the entertainment industry, and I think Facebook is probably best overall for businesses. As a business model, I think Twitter has the greatest potential, possibly competing with Google as a portal site someday – the latest poll question “What do you use Twitter for?” points to this possibility.

So looking at the answer percentages, I wonder what question people thought they were answering?