Andy’s Answers: What you need before you worry about word of mouth
You can be amazing at word of mouth. It’s not a difficult science, nor does it require a deep understanding of marketing — but nonetheless, not every company or every marketer is ready for it. If you’re reading these points below and nodding your head, you’ve got a real shot at earning some fantastic word of mouth.
What it takes:
- You have a fantastic product or service. No gimmicks, giant budgets, or fancy campaigns can create sustainable word of mouth for average products created for average people.
- You’re ready to commit. Word of mouth is a journey, not a shortcut. You’ve got to commit to earning the respect and recommendation of your fans.
- You’re ready to release your grip. Word of mouth is something you encourage, support, and work daily to earn — but it’s not something you control. The world will take your story and share it as they want — not everyone is ready for that.
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Tags: andy sernovitz, Andy's Answers, social media strategy, Word of Mouth
Categories: Andy's Answers
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Posted by Dr Jenn on May 7th, 2009 at 9:46 am
Word of my coining a phrase to point out negative behavior by some young girls started a snarky blogspread. I wasn’t ready for how that made me feel! But, the good news is the message got out there, and that is all I really care about! The story morphed more and more as other bloggers ran with it. I had no control over it. But at least people were talking about it, good or bad. That’s a start at least! thanks for your great tips. very helpful.
Dr. Jenn
Posted by What you need before you worry about word of mouth | Webbyn.com on May 21st, 2009 at 2:07 pm
[...] a recent post I did for the SmartBlog on Social Media. You can follow the blog here or subscribe to the [...]
Posted by What you need before you worry about word of mouth on November 18th, 2009 at 11:15 am
[...] a recent post I did for the SmartBlog on Social Media. You can follow the blog here or subscribe to the [...]