Andy’s Answers: How Bacon Salt created fantastic WOM
Bacon Salt is one of our favorite companies at GasPedal. Not only do they make delicious products, but the company is also a great case study on how to create amazing word of mouth without a big budget. Instead of elaborate campaigns and loads of money, the company that makes everything taste like bacon used social media to connect with a bunch of new fans.
How Bacon Salt did it:
- They found their talkers. They searched social networks for anyone who publicly claimed they loved bacon (37,000 on MySpace alone). These are the people they originally reached out to and shared their new product with.
- They’re active in all the key places. Smart marketers know they can’t be everywhere, but instead focus on where lots of their fans are. Bacon Salt has a great blog, an active Twitter account, and a bunch of videos on YouTube.
- They made their story really easy to share. Every page of Bacon Salt’s Web site has links to quickly share the page with a bunch of social networks.
Posted by john jenner on April 9th, 2009 at 10:02 am
This is crap and you seem like you are [profanity deleted] their product/company.
No real data
No analytics
No true links or proof of their “success”
Hope what you got paid for posting this was a lot.
Posted by Mary Ellen Slayter on April 9th, 2009 at 11:01 am
@John Jenner: Criticism is welcome here, but watch your language.
Posted by Raela Ripaldi on April 9th, 2009 at 11:47 am
Don’t you think it is easy to be successful when people have real emotional connections to what they are saying. People feel very strongly about bacon (I know I do!), even the best social media strategy won’t work for products or services people are apathetic about. As they say, Bacon makes everything better!
Posted by SmartBlog On Social Media » Blog Archive » This week’s most clicked on April 10th, 2009 at 6:06 am
[...] How Bacon Salt tasted word-of-mouth success [...]
Posted by Bringing the lessons of social media to the real world, part 2: long-tail selling « Information Maven: Greg Meyer on April 16th, 2009 at 8:45 pm
[...] the critical mass of people who like thing you’re selling. But as Andy Sernovitz of Gas Pedal points out, Bacon Salt has succeeded by finding its audience, being active in the right places (Facebook, [...]
Posted by Turning bacon bits into social media success | Entrepreneurship Week USA on April 17th, 2009 at 12:31 pm
[...] favorite suggestion has been for a product called Bacon Salt. According to SmartBlog, the frequency with which the product that makes everything taste like bacon has been showing up on [...]
Posted by Jody Reale on April 30th, 2009 at 9:06 pm
I don’t know, they didn’t find me, and I mention bacon in 3 out of 6 public bios, and use the bacon hash tag at least twice a month at Twitter. To be honest, I’m feeling kind of left out. Damn, Bacon Salt, why you gotta hate like that?
Posted by Stuff Twitter People Like « Gen Y PR Prescriptions on May 18th, 2009 at 11:27 am
[...] and I pass along links of random bacon stories I find. One day, I stumbled across this post from Andy Sernovitz about the wonders of Bacon [...]
Posted by Twitter Trackbacks for SmartBlog On Social Media » Andy’s Answers: How Bacon Salt created fantastic WOM [smartblogs.com] on Topsy.com on August 29th, 2009 at 5:47 am
[...] SmartBlog On Social Media » Andy’s Answers: How Bacon Salt created fantastic WOM smartblogs.com/socialmedia/2009/04/09/andys-answers-how-bacon-salt-used-social-media-to-create-fantastic-wom – view page – cached Bacon Salt is one of our favorite companies at GasPedal. Not only do they make delicious products, but the company is also a great case study on how to create amazing word of mouth without a big budget. Instead of elaborate campaigns and loads of money, the company that makes everything taste like bacon used social media to connect with a bunch of new fans. — From the page [...]
Posted by Top Marketing Trends for 2010 thoughts | The no name blog on February 3rd, 2010 at 4:20 am
[...] Who else can you get to talk about you in 2010? PR isn’t just about press releases; it’s about getting people to talk about you, your products and your business. One of my favorite word-of-mouth (WOM) marketers is Andy Sernovitz. Add his blog to your daily must-read list. Oh, and make sure you ask him about “bacon salt.” [...]