Archive for April 2009
Andy’s Answers: How to make your talkers feel fantastic
Treat your talkers well — they’re literally the force behind your word mouth. Without them, the conversation stalls and nobody is talking about you. It doesn’t take much and it isn’t complicated, but it’s important to show love for your fans. What to do: Say thanks. Saying thank you publicly and often is a great [...]
Today’s bonus tracks
Hey you! Don’t skip this blog post. You don’t want to miss these four articles that our SmartBrief on Social Media editors wanted you to see. Social networking is spreading like wildfire. Next to jump on the bandwagon – government agencies. Check it out in the first link. The new wave – social networking with [...]
Why business is hostile to social networking
This’s post is from Liz Ruskin, contributing editor of SmartBrief on Leadership. Corporate leaders fear what people might say if given a voice on social media, but once a business builds a community — among its customers, employees and other constituents — it opens itself to more innovation, gets more from its human capital, turns [...]
Today’s bonus tracks
Check out today’s bonus tracks, articles that you won’t see in today’s SmartBrief on Social Media newsletter – but that we didn’t want you to miss. Click on the first link to see the many great ways that charities are using social media to raise awareness and money for their causes. They’ve been benefiting greatly [...]
Cultivating your fans
Jeremy Epstein runs Never Stop Marketing, a firm that specializes in “cutting-edge Community Driven Marketing” for such clients as Johnson & Johnson, Microsoft, Yes To Carrots, and best-selling author Dan Pink. He blogs religiously at Igniting the Revolution and can be found on LinkedIn, Twitter, Facebook, Plaxo, FriendFeed. Who wouldn’t want customers like those of [...]
Today’s bonus tracks
Don’t skip this blog post! Today’s bonus tracks are brought to you courtesy of the SmartBrief on Social Media newsletter editorial team. Check out the first link about adults invading the teens social network space. YPulse asks if social networks should bring back exclusively high school and college versions of Facebook and creating them on [...]
Andy’s Answers: How to join the conversation
A quick Google search or a peek at Twitter will show a lot of people are already talking about your company. This leads to the big, “Now what?” question. I’m a big believer that we’re all blogging, tweeting, and commenting because we want to have discussions and that we expect companies to participate. The worst [...]
What next for the digital revolution?
Today’s post is from Liz Ruskin, contributing editor of SmartBrief on Leadership. Tech execs from major U.S. companies predicted how computer technology will next shake up our lives when they spoke at the Milken Institute Global Conference in Los Angeles on Monday. Here are some of their observations: For decades, the goal of most computing [...]
