Andy’s Answers: What makes a great evangelist
When it comes to deciding who your best evangelists are, there are a few key things to look for. Your best talkers are not necessarily your biggest customers, your employees, or even your loyal fans. While these folks can be great talkers, your absolute best talkers share a few traits you should look for.
What to do:
- Find the talkers you can talk to. Your best talkers are the ones you can reach to support them in spreading the conversation about you.
- Look for talkers with large networks. Talkers with big networks and lots of friends are the best at quickly sharing news and information.
- Support talkers with authority. Pay special attention to your talkers that are popular bloggers or industry experts, as they tend to have a bigger impact on your word of mouth than others.
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Tags: andy sernovitz, Andy's Answers, evangelists, Word of Mouth
Categories: Andy's Answers, Word of Mouth
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Posted by Superlist: How-To Find, Network With & Influence People via Social Media on February 17th, 2009 at 4:05 am
[...] What Makes a Great Evangelist From SmartBlog: Advice from Andy Sernovitz on what to look for when identifying people who can be an evangelist for your message. [...]
Posted by Ultimate How-To: Grow Your Social Media Network on February 24th, 2009 at 6:45 am
[...] What Makes a Great Evangelist From SmartBlog: Advice from Andy Sernovitz on what to look for when identifying people who can be an evangelist for your message. [...]
Posted by How-To: Influence Influencers- Bloggers, Tweeters & Others on October 28th, 2009 at 6:16 am
[...] What Makes a Great Evangelist From SmartBlog: Advice from Andy Sernovitz on what to look for when identifying people who can be an evangelist for your message. Also see Andy’s book: Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition [...]
Posted by areapal on December 10th, 2009 at 5:06 am
Wow! Good articles to become a evangelist short & Nice one from the author.
Posted by Andy’s Answers: Who are my talkers? | SmartBlog on Social Media « WorldWright's … on August 27th, 2010 at 8:51 am
[...] Andy’s Answers: What makes a great evangelist [...]