Archive for February 2009
This week’s most clicked
The 5 most-clicked links in SmartBrief on Social Media this past week: Loyal customers tweet back against Tropicana redesign 3 online communities helping retailers survive downturn Make the most of traffic surges Big brands continue to wrestle with social media Social network applications set to take off in 2009 Image credit, iStock
Andy’s Answers: The difference between word of mouth and advertising
If it stops when you stop paying for it, it’s advertising. If it keeps going, it’s word-of-mouth marketing. When thinking about whether you should engage in word-of-mouth marketing or whether to go with traditional advertising, you’re really talking about when to spend money. Three differences: Word of mouth allows for “test first, spend later.” Testing [...]
FriendFeed – a primer
FriendFeed is an online service that allows users to share photos, music, news, videos, and Web sites with their social network. While users can manually post on FriendFeed, a unique component of the service is that it aggregates activity from sites such as Facebook, LinkedIn, Pandora, Photobucket, Tumblr, and Twitter and alerts friends of that [...]
Do you need a viral exit strategy?
What happens when your viral campaign becomes an online greatest hit? It sounds like one of those good problems to have, but in an article for the Boston Globe, Brian Steinberg touches on what could become a legacy of the craze for viral campaigns — unwanted permanency. One example — Burger King’s Subservient Chicken, online [...]
Andy’s Take: How to use Twitter without going nuts
You’d think Twitter is a miracle drug from the way us social media experts talk about it. It is helpful, it’s a great marketing tool, and it’s fun — but it’s far from essential. If you use it well, you’ll get a lot of benefit from it. If you choose not to use it, that’s [...]
Pitfalls of intrusive advertising: The Facebook “Test”
While testing out a couple of Facebook applications yesterday, I came upon a few advertising approaches that I found disturbing. While installing the application, there were various ads that included Facebook action icons. Here I am, a typical Facebook user, in the middle of adding an application to my account (most likely something that would [...]
This week’s most clicked
The 5 most-clicked links in SmartBrief on Social Media this past week: The 3 steps to video viral success Relationship marketing for the down economy Why you might not own what you publish on Facebook Best (and worst) social media practices Are baby boomers taking over Facebook? Image credit, iStock
Andy’s Answers: Elements of a great tell-a-friend form
Leads from your tell-a-friend forms are just as good as any other lead, but they’re often overlooked and underused. Focus on creating awesome tell-a-friend forms to help your fans spread the word about you, for free. What to do: Put it on every page. A tell-a-friend form is no good if it’s buried on one [...]
