Archive for January 29th, 2009
Andy’s Answers: What makes a great word-of-mouth topic
A great word-of-mouth topic is anything portable, repeatable and emotional. It’s not brand attributes or official messages. Because regular folks don’t repeat brand messages, it’s up to you to find the topics that people will talk about.
What to do:
Add remarkable features. Adding something special or unique to your product can be a great topic, such [...]


