Archive for January 27th, 2009
Andy’s Answers: How to measure your word of mouth
A recent study by the CMO Council found that more than half of the companies surveyed had no programs to track word of mouth. Without a basic system of measurement, you’re shooting in the dark with your word-of-mouth efforts. And while there are some great vendors out there who offer sophisticated measurement systems, you can [...]
Tags: andy sernovitz, CMO Council, data, e-mail, measurement, Word of Mouth
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