Archive for January 2009
This week’s most clicked
The 5 most-clicked links in SmartBrief on Social Media this past week: 6 quick conversation starters for your blog Social media is scary. Not doing social media is scarier 5 ways to make a message viral on Twitter 6 steps to authentic word-of-mouth Four case studies on building customer loyalty with social media Image credit, [...]
Andy’s Answers: What makes a great word-of-mouth topic
A great word-of-mouth topic is anything portable, repeatable and emotional. It’s not brand attributes or official messages. Because regular folks don’t repeat brand messages, it’s up to you to find the topics that people will talk about. What to do: Add remarkable features. Adding something special or unique to your product can be a great [...]
Rethinking the future of journalism
The rotten economy isn’t killing newspapers, it’s just pulling the proverbial plug on a senescent patient. How else to explain a study by the Bivings Group — referenced here on the blog at the Knight Digital Media Center — that found that “only 10 percent of the top 100 newspaper sites in the United States [...]
Andy’s Answers: How to measure your word of mouth
A recent study by the CMO Council found that more than half of the companies surveyed had no programs to track word of mouth. Without a basic system of measurement, you’re shooting in the dark with your word-of-mouth efforts. And while there are some great vendors out there who offer sophisticated measurement systems, you can [...]
Proceed with caution: Everyday dangers of social media, part 2
The Social Media Announcement A co-worker of mine received a message via Facebook from his mother in law: a simple “hello there.” Thinking she already knew her other daughter was pregnant, my colleague posted a big “Congratulations!” on her wall. Naturally, the pregnancy was news to her—and he was lambasted for spoiling the surprise. The [...]
Proceed with caution: Everyday dangers of social media, part 1
For every social media success, there are multiple disasters that receive 10 times the publicity. It pays, therefore, to remember that while social media offers fantastic opportunities for business, networking and professional development, it is also a fragile and powerful tool that needs special care and consideration. Personal/professional integration Most practitioners encourage social media newbies [...]
This week’s most clicked
The 5 most-clicked links in SmartBrief on Social Media this past week: A tweet too far Twitter scoops MSM on dramatic water landing 5 tech essentials for Team Obama How the Body Shop USA could improve its tweeting Twitter tips for newbies Image credit, iStock
Andy’s Answers: How to create an authentic voice
Blogging and social media presences that sound like your corporate press release won’t work. Social media is where people talk to people, not to lifeless or unoriginal companies. At the same time, it doesn’t require a personality boot camp to get started — you already know how to talk like a real person. What to [...]
