Archive for December 30th, 2008
Andy’s Answers: How do we get better online product reviews?
Grouchy customers are quick to complain on review sites. But the happy customers–the other 99%–don’t think to do it. Create a program to systematically ask them to post a review. Make it easy by sending links to review Web sites. Don’t insist on positive reviews (that’s sleazy), but don’t worry, because most people are happy [...]
