Archive for December 26th, 2008
Andy’s Answers: What do we do about employees who are already using social media?
It’s funny to watch big companies struggle with a social media strategy–because one-third to one-half of your employees are already using Facebook, MySpace, and blogs. Trying to figure this out inside an isolated marketing meeting doesn’t make sense, because your most experienced social media people are scattered throughout the company. Your employees are the engine [...]
