Archive for December 18th, 2008
Andy’s Take: PR people make the best social media execs
I had an awkward conversation with a recruiter for a Fortune 500 company, who insisted that they needed a top e-commerce expert to run social media for them. It’s a mistake: Social media is about conversations, communications, and customer service. It’s not about Web sites, and it’s not about sales. Put a sales-focused e-commerce person [...]
