http://smartblogs.com/socialmedia/2008/12/09/andys-answers-do-i-have-to-use-the-hot-new-social-media-thing/ SmartBlog on Social Media is a blog providing insights on successful social media marketing for businesses. Thu, 09 Feb 2012 21:08:59 +0000 hourly 1 http://wordpress.org/?v=3.1 http://smartblogs.com/socialmedia/2008/12/09/andys-answers-do-i-have-to-use-the-hot-new-social-media-thing/comment-page-1/#comment-29 Jackie Kuehl Wed, 10 Dec 2008 21:38:24 +0000 http://smartblogs.com/socialmedia/?p=246#comment-29 If the purpose of social network marketing is to build relationships then it only makes sense to go deep and create a dialogue and engage (which is how you build a relationship). Marketers need to remember to model their social network marketing as they would a relationship or dating. Are you going to try to get to know a person (or group) better, or reach many and skim the surface? If the purpose of social network marketing is to build relationships then it only makes sense to go deep and create a dialogue and engage (which is how you build a relationship). Marketers need to remember to model their social network marketing as they would a relationship or dating. Are you going to try to get to know a person (or group) better, or reach many and skim the surface?

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