Archive for November 26th, 2008
Is social media ‘media’?
Ted McConnell, Procter & Gamble’s GM for interactive marketing and innovation, sent marketing bloggers into a bit of a tizzy when he suggested social media was not true media. Speaking at an Nov. 15 event put on by the Ad Club of Cincinnati, McConnell said: I think when we call it ‘consumer-generated media,’ we’re being [...]
