Archive for November 2008
Is social media ‘media’?
Ted McConnell, Procter & Gamble’s GM for interactive marketing and innovation, sent marketing bloggers into a bit of a tizzy when he suggested social media was not true media. Speaking at an Nov. 15 event put on by the Ad Club of Cincinnati, McConnell said: I think when we call it ‘consumer-generated media,’ we’re being [...]
E-mail in a Web 2.0 world
Niche media isn’t all about blogs. While it may behoove us to say this, since the core business of SmartBrief is targeted, industry-based e-mail newsletters, it’s true that e-mail has several distinct characteristics as a medium of information and advertising — not least of which is the fact that it’s pushed in front of opt-in [...]
User generated content – a primer
The following is an excerpt from the Interactive Advertising Bureau’s excellent Platform Status Report “User Generated Content, Social Media and Advertising – An Overview” published in April 2008. Over the next couple weeks, we will serialize this report in collaboration with the IAB to familiarize SmartBrief readers with commonly adopted social media terminology, practices, technologies [...]
SmartBrief on Social Media – the backstory
Before last week’s launch of SmartBrief on Social Media, we beta tested a prototype of the brief with a group of 200 SmartBrief readers. About 1/3 of them have been following social media for some time, 1/2 understand the basics but want to get smarter on how social media might help their business, and the [...]
Why verify?
Facebook’s move to start charging developers $375 to certify applications struck Michael Arrington of TechCrunch as a bid to shore up lagging revenue. It’s not clear how much money we’re talking about — there are currently about 48,000 apps available to Facebook members. Facebook itself estimates that 10% of applications will wind up being certified [...]
Welcome to SmartBlog on Social Media
We at SmartBrief are on a mission to save busy professionals time and keep them ahead of the curve. Hence the scores of free, need-to-know news briefings we create each day for executives in 20+ industries. SmartBlogs are community resources that complement our 100+ daily industry e-newsletters. Via a recent survey, SmartBrief readers expressed their [...]
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