Jesse Stanchak

This week’s most clicked

The 5 most-clicked links in SmartBrief on Social Media this past week:

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Jesse Stanchak

Laura Stack on avoiding social-media addiction

This post is by SmartBrief’s Doris Nhan.

Last month, SmartBrief senior editor Mary Ellen Slayter attended the Society for Human Resource Management’s annual conference in San Diego and sat down with Laura Stack, founder of Productivity Pro, to discuss how to avoid an obsession with social media while maximizing its benefits for your company.

Stack likens an addiction to social media to an obsessive-compulsive disorder, where one feels compelled, without reason, to constantly check social-networking sites. Just how do you stop social-media overkill, yet maintain a balance with workplace goals? (read more…)

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Andy Sernovitz

Andy’s Answers: Why trust is everything in social media

If you work in word of mouth and social media, you’re in the trust business.

It’s this trust that earns you the respect and recommendation of your fans — and it’s where all great word-of-mouth and social-media programs begin.

In my recent BlogWell presentation, I shared a few of the fundamentals on how to earn trust:

  • Never pay for love. When you pay for an endorsement, it tarnishes not only that referral — but every future one afterwards. When fans know you sometimes pay for love, it’s hard to trust any of your recommendations. (read more…)

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Andy Sernovitz

Andy’s Answers: How Nokia explores new ideas in social media

Almost every day we see talented, creative individuals do amazing things in social media. With so much yet to discover, the brands that do the most testing and exploring are continually the ones who lead the way.

In her recent BlogWell presentation, Molly Schonthal explained how Nokia has created a culture that embraces social-media exploration. A few big takeaways from her discussion:

  • Test in your own sandbox first. Nokia has extensive internal social-media tools and channels that allow it to test new platforms and types of content before taking them to the outside world. (read more…)

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Crunching the numbers on your social-media efforts

Crunching the numbers on your social-media efforts

This post is by SmartBrief's Doris Nhan. SmartPulse — our weekly reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social-media practices and issues. Last week’s poll question:  To what extent are you willing...

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L to r: Wendy Harman, Mark Story, Alexandra Levit

Taking your organization through the social-media transformation

As part of last week's Buzz2010 in downtown Washington, D.C., SmartBrief and SocialFish hosted a panel of experts who have been working through the risks of social media at their organizations for years. Mark Story...

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11 tips for creating better online video

11 tips for creating better online video

This post is by SmartBrief contributing editor Kaukab Jhumra Smith. Videos that are going to be viewed primarily online or on mobile screens must be created differently than those watched on TV, says Mary Coffman, a broadcast journalism...

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This week’s most clicked

This week’s most clicked

The 5 most-clicked links in SmartBrief on Social Media this past week: 10 strategies for promoting your brand on Facebook Obscene reference sinks Dr Pepper campaign 20 ways to mine communities for content ideas Continue Reading »