Last week, Google unveiled its upcoming Project Glass, a pair of augmented-reality glasses. The company launched the marketing campaign by making creative videos and posting pictures on social media. So far, the campaign has succeeded, generating lots of buzz and user content. Murray Newlands analyzes the social media marketing campaign by Google in this week’s “Future of Engagement.”
Highlights
- Google got the conversation started.
- It provided photos and videos.
- It encouraged people to create their own speculative content.
Image credit: Social media monitoring tool Alerti (read more…)
Last week, Justin Bieber launched his new single, “Boyfriend” — largely by promoting it on social media. It’s been wildly successful so far, and sales don’t appear to be slowing down. Key to his success with this single and other songs has been his engagement with his young fans on social media, most notably Twitter. Murray Newlands analyzes Bieber’s marketing campaign in this week’s “Future of Engagement.”
- Bieber communicates with his fans on a two-way street in social media, providing fans with a personal, intimate look at his life.
- This builds fans’ trust and loyalty …
- Which lets him sell his songs to them via Twitter more effectively.
Sign up for a free three-month Alerti trial using the code alertivideo. (read more…)
To Americans, a black and tan is an innocent (yet potent) drink that is usually made with an Irish beer, Guinness. In Ireland, however, the Black and Tans were a British paramilitary group that massacred civilians during the Irish Revolution. As a result, the Irish people were not happy about Nike’s choice to name its new trainer “Black and Tan,” and one politician even equated it to naming a U.S. sneaker “al-Qaida.” In this “Future of Engagement” episode, host Murray Newlands looks at what social media thought about the fiasco and people’s reactions to it.
See the video here if it doesn’t appear.
Highlights
- Nike was highly criticized on social media.
- Marketers should research their local markets before naming products; this isn’t the first time this has happened.
- Much of the coverage was on Facebook in the form of pictures.
Get Alerti for free for three months using promotion code alertivideo! (read more…)
You’d have more money than Yelp’s made in eight years if you picked up a penny off the sidewalk. Yet you wouldn’t get a single investor if your penny-picking-up business were to go public on the stock market.
Despite this, Yelp got a lot of positive social media buzz before and during its initial public offering last week, and its closing price was almost 60% higher than its opening price. In this episode of “Future of Engagement,” host Murray Newlands examines the social media response to Yelp’s IPO and whether this caused Yelp’s stock price to jump.
Highlights
- Yelp is 8 years old and isn’t profitable …
- But it received a lot of positive social media coverage when it announced its IPO …
- And its stock price rose from $15 to almost $25 during the trading day.
Graphs courtesy of Alerti Social Media Monitoring and Management (read more…)
This post was written by Alphabird Chief Revenue Officer Alex Rowland and Director of Sales Nic de Castro.
As we near the end of 2011, it’s only natural to make predictions in anticipation of the new year and what might be in store in the world of online video. During the past year, we saw unprecedented growth in advertisers creating content-driven video in ways that elegantly put their brands to the top of their audience’s mind in a nontraditional advertising format. We think 2011 was a mere glimpse of what online video advertising will become during the next few years.
These 12 trends are our predictions for what lies in store for online video for content producers and consumers, as well as for brands and publishers.
- The merger of Web and TV talent: We see YouTube producers taking on even greater impact and influence. While the emergence of Internet fame on television will come in fits and starts — remember “$#* My Dad Says”?
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