This blog series, featuring interviews with speakers from the SES Conference & Expo, scheduled Aug. 15 to 19 in San Francisco, is brought to you by Incisive Media.
This Q-and-A is with GroupM Search CEO Chris Copeland.
How do you see the influence of social media changing search engine marketing?
Research we’ve conducted looking at the impact these channels have on one another suggests that search has an authority to it and that consumers are becoming more and more reliant on the views of others, whether or not they are trusted friends in the social graph. With that being said, it makes sense that Google and Bing continue to move toward a model where third-party opinions factor into the relevance of a results page and help keep consumers from abandoning search as their decision tool of choice.
In the future, I expect two things to happen: 1) the signals will get better thanks to scale and data and create an even greater need for brand-owned assets to be optimized across social media for search inclusion; and 2) social media will begin to be more like search with relevance and intent forming experiences more so than ever before. (read more…)
This post was written by Mirna Bard, a social media consultant, speaker, author and instructor of social media at the University of California, Irvine.
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.
Last week’s poll question: Can you see search engines such as Google and
Bing becoming social tools in the future?
- They are already headed in that direction – 42.34%
- Only if these sites develop their own innovative social features – 28.47%
- Search engines and social media will always be separate – 15.33%
- Only if they merge with or buy out other social platforms – 13.87%
One can hardly keep up with the evolution of search engines. Once we get used to a certain feature, search engines such as Google and Bing come up with something new — and lately those new things have involved social media. (read more…)
Gregory J. Wright is the communications manager for online news at the American Institute of CPAs and manages @CPALetter_Daily.
A great idea: That’s what inspires most to start their own blog. But no matter how great your idea is and how well-written or visually pleasing the blog is, no one will read it if they can’t find it. Search engine optimization for bloggers is often as elusive as the Philippine Eagle is for birders. But Lee Odden of TopRank Online Marketing told the audience at BlogWorld & New Media Expo that SEO doesn’t has to be that elusive — and with the right formula, one can propel his blog from Page 15 of Google’s search results to Page 1.
The first secret to having a successful blog is being specific in your blog’s topic. Finding that niche community for your blog is important to set it apart from other blogs. (read more…)
This post was written by Mirna Bard, a social media consultant, speaker, author and instructor of social media at the University of California at Irvine.
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social-media practices and issues.
Last week’s poll question: Has the popularity of social media affected the amount of time you spend on Google and other search engines?
- I use search engines more often than social sites — 51.68%
- I spend more time on social media sites than search engines — 24.16%
- I use both social media sites and search engines equally — 24.16%
These answers for this week’s poll are a little extreme, in my opinion, and don’t really represent the whole truth. Sure, I am convinced the social networking trend is growing rapidly, but I’m not convinced it makes search irreverent. Just take a look at our poll numbers above — about 52% of our readers who took this week’s poll say they use search engines more than social sites. (read more…)
In advance of the upcoming SES Chicago 2010 conference, I had the opportunity to ask aimClear President Marty Weintraub some questions about taking advantage of YouTube. His company provides traditional and social pay-per-click (PPC) management, natural search-engine optimization (SEO), reputation monitoring/management and social media/feed marketing (SMO) services to national clients.
We’ve heard that YouTube is the second-largest search engine in the world, but most businesses are still barely scratching the surface. What do you think keeps marketers from utilizing the reach of YouTube?
It is amazing to me that there is so little discussion of YouTube as a search engine. Most marketers seemingly don’t view activity in YouTube as SEO. That’s the disconnect. YouTube is very much a search engine. There are likely several reasons for the disconnect.
Like Google or Bing, the YouTube search box is automatically populated with keyword suggestions as users type. Those suggestions amount to the best insights available as to how marketers should tag and optimize to achieve organic prominence in YouTube’s organic search engine results pages (SERPs). You can’t export or otherwise document suggestions within YouTube’s terms of service. (read more…)
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