Though SXSW Interactive is now history, the film is still rolling and the bands are just loading in. We’re here for the duration of the festival, and w
e will continue to bring you social media insights and word-of-mouth-marketing ideas from the music and film industry worlds. There’s a lot of creative stuff buzzing around down here.
But first, some takeaways from yesterday’s excellent community building panel hosted by Ken Fisher of Ars Technica.
- Only 4% of Ars Technica readers visit their forums, so getting feedback from the other 96% is hard. Twitter gives you a view into the less active members of your community.
- Consider using community as a means to outsource tech support and customer service. Other members of the community will respond to the questions and feedback.
- Give people a place where they can criticize you, even though total transparency can lead to flame wars. Even if people dogpile you in a public way, it’s still worth it.
Social bookmarking is a method for Internet users to store, organize, search, and manage links t
o Web pages they want to quickly access and share via tagging. These bookmarks can be private, completely public or shared only with specific people or groups, which is what makes the software social — unlike the links you have saved in your Internet browser.
Popular social bookmarking sites include De.licio.us, Reddit, Digg, and StumbleUpon.
Social bookmarking can be faster than using a search engine, but it has its own drawbacks. As this primer by the Educause Learning Initiative points out, social bookmarking is done by amateurs, which means they can be maddeningly inconsistent. If you’re searching for links tagged “medieval,” you’ll miss those tagged “mediaeval,” for example.
Still confused? Watch this explanatory video from Common Craft. (read more…)
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