This guest post is by Maria Peagler (@SM_OnlineClass), founder of SocialMediaOnlineClasses.com, providing 24/7 online courses and mastermind consulting on social media tools and strategies.
If you’re a marketer saddled with promoting a dull brand using social media, how do you compete with sexy brands such as Lady Gaga and Coca-Cola? Give your brand the rock-star treatment. Even if you’re not in a sexy industry, you can treat it as such.
I wrote an award-winning book on quilting, but you’re never going to see me on “American Idol” or “America’s Got Talent.” No one wants to watch me at my sewing machine creating quilts, no matter how amazing they are. (read more…)
The bill passed. The storm hit. The war is over — and you weren’t paying attention. Current events are the lifeblood of many conversations on social networks. But if you find out about a major event a day or more after it happened, it can be tempting to just let the issue slide. No one wants to be seen as out-of-touch, right? But even if you can’t break news or be the first person to react, you can still weigh in on the subject in a way that is thoughtful and relevant to your readers. It just takes a little bit of extra work to make up for lost time.
Of course, none of the options I’m about to give you are a complete replacement for being on top of the news and ready to respond when a major event hits your industry. But getting into the game a little late is better than standing on the sidelines forever. (read more…)
This blog series, featuring interviews with speakers from the SES Conference & Expo, scheduled Aug. 15 to 19 in San Francisco, is brought to you by Incisive Media.
The following Q-and-A is with Technorati Media President and Chief Strategy Officer Charles Black.
Is automation (in whole or in part) a reasonable solution to the problem of social media scalability?
Absolutely — automation, and more importantly, distribution. One of the biggest challenges in social media is that it can require a tremendous amount of resources to start these conversations, engage, and react or effect change when needed. So you have all of this incredible value happening, but many times it’s happening in some small corner of the Web.
Are there apps, clients or other Web tools you’d recommend to users looking to make their social networking more efficient and effective?
There’s a wealth of tools out there: Seesmic, TweetDeck, HootSuite, that are fantastic in terms of bringing efficiency to social media efforts. (read more…)
This post is by Jessica Miller-Merrell, a leadership blogger at Blogging4Jobs. She is a digital strategist with a passion for recruitment, human resources, training and social media and is the author of “Tweet This! Twitter for Business,” a how-to business guide for Twitter.
The mommy and female blogging subculture amazes and perplexes many at the same time. Blogging and building your brand is big business for bloggers, especially when it comes to women. According to eMarketer, blog advertising will reach $746 million by 2012. This doesn’t include sponsorships and product reviews, which fuel many relationships among public relations firms and bloggers.
Product reviews are pushed at conferences such as BlogHer, held in San Diego this week, with nearly 3,500 female and mom bloggers in attendance. These bloggers are bombarded by choice by brands offering product samples, promotional materials and contests in hopes that they’ll blog, tweet and Facebook their product testimonials and endorsements. Such testimonials happen to be big business for brands, many of them represented at mommy and blogger conferences such as BlogHer and BlogWorld. (read more…)
This post is by Jessica Miller-Merrell, a leadership blogger at Blogging4Jobs. She is a digital strategist with a passion for recruiting, HR, training and social media and is the author of “Tweet This! Twitter for Business,” a how-to business guide for Twitter.
There is no longer any that doubt that blogging is big business, said branding expert Sandra Miley, who spoke at BlogHer Pathfinder Day on Thursday. There are almost 165 million active blogs in the world, as of February 2011, and mommy bloggers are the largest group of bloggers in the world, she notes. BlogHer, a blogging community of women, boasts 25 million unique visitors to their website each month.
But how can aspiring bloggers get started with finding a voice and an audience? Miley, who has worked with companies such as Adobe, Nokia and Rackspace, gave BlogHer attendees insights into building and growing a blog into a brand and business. (read more…)
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