By Stephen Yusko on February 18th, 2014 | 493851 comment on this postQ-and-A%3A+The+destructive+social+media+habits+you+need+to+stop2014-02-18+12%3A32%3A20Stephen+Yuskohttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D49385
David Spark is the founder of the brand journalism firm Spark Media Solutions. Spark blogs regularly at Spark Minute and you can hear him on his weekly podcast, the Tear Down Show. He is also the author of “Hazardous to Your Social Media Health: 50 Previously Condoned Behaviors We No Longer Recommend,” an ebook that was published earlier this month.
In this Q-and-A, Spark discusses the inspiration for the book, the worst mistake being made right now and the implications of his advice on the social media world.
What made you want to write an ebook about obsolete social media advice?
Three years ago I wrote a white paper, “How to #Trend on Twitter,” where I recommended people repeatedly ask for retweets. This is now officially horrible advice. While we want to help our friends out, doing so repeatedly, like asking your friends to help you move, becomes a nuisance and is in no way a form of engagement. (read more…)
By Doug Pruden and Terry Vavra on February 17th, 2014 | 49372Comment on this postWant+more+recommendations+and+positive+word+of+mouth%3F2014-02-17+14%3A42%3A25Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D49372
This guest blog post, by Doug Pruden and Terry Vavra, follows up on a previous SmartBlog on Social Media post: How to find and activate your best potential advocates.
Recommendations, raving reviews, word of mouth — call it what you will, positive comments about our brands not only make us feel good, but help to fortify our businesses. Positive word of mouth helps to produce higher awareness, increase brand consideration and even result in greater intention to purchase. As marketers, we love them all and we’d love to have more.
But there’s a dark side too. A large percentage of word of mouth is actually negative in nature, and those who generate it seem to cry out louder than those disseminating positive word of mouth. Studies have shown that unhappy customers achieve greater reach — but why is that? We’ve examined that issue with the goal of not only answering that question, but with the hope of a better understanding of word of mouth in general. (read more…)
By Andy Sernovitz on February 13th, 2014 | 492761 comment on this postAndy%27s+Answers%3A+How+Reebok+finds+the+right+social+media+influencers2014-02-13+12%3A34%3A14Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D49276
When you’re looking for your brand’s social media influencers, it’s easy to get caught up in the numbers. You might think more followers means more influence, but in reality, it’s about much more than that.
According to Ben Cobb, global content and community manager for Reebok, there are lots of ways to create an influencer program, but to find the right influencers, you have to focus on what and who you’re trying to influence. In his presentation at SocialMedia.org’s BlogWell conference, Ben shares some lessons learned from Reebok’s search for the right influencers for their Classic Leather brand.
Some key points from his presentation:
- Fame doesn’t equal influence: Reebok learned that even though one celebrity advocate had lots of followers and the right audience, he was only influential in music, not fashion. His social media followers were put off by mentions of Reebok’s shoes where they expected to hear about hip hop.
By Adam Karwoski on February 12th, 2014 | 49193Comment on this postQuestion+for+the+C-suite%3A+What%27s+your+capacity+for+change%3F2014-02-12+12%3A31%3A28Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D49193
Sales is the nucleus to every business, and sales models these days are undergoing a tidal wave of change. Buzz words like social sales, social selling or Sales 2.0 reflect the change social media is having on the way people do business. What do CEOs think about social sales? My experience tells me they don’t think about it at all. When it comes to sales models, they are comfortable with the status quo and their sales teams are selling like it’s 1999. It’s time for change.
There are many in the C-suite who aren’t adapting to social selling — but why?
- Is it because of the age demographic? The median age of a CEO in 2013 was 55 — perhaps that’s the biggest hurdle to overcome.
- Is it because the C-suite is also risk averse? They are quick to point out examples of social media gone wrong.
- Perhaps social sales is an ambiguous term and not well defined within their sales and marketing teams.
By James Scherer on February 11th, 2014 | 491981 comment on this postWhat+to+expect+in+2014%3A+Adapting+to+Facebook%27s+EdgeRank+changes2014-02-11+12%3A33%3A58Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D49198
Are you caught up with the most recent online marketing changes, updates and theories? Wishpond’s James Scherer, in this four-part series, will examine the most influential changes that have happened in the past six months, and how those changes affect you and your business on a daily basis.
This week, Scherer will discuss what Facebook’s EdgeRank changes means for marketers. In Part 1, Scherer looked at the rise of social media optimization. Part 2 covered Content Shock — what it is and why it matters.
You may have noticed that your business’ organic reach on Facebook has declined recently. This is primarily due to an update to the EdgeRank algorithm (the bit of immensely complex code that determines how many people see your posts).
What they’ve done is devalued text updates from brand pages (this happened on Jan. 21, so don’t worry if you haven’t heard about it yet); previously, Facebook actually rewarded posts that embedded links within text, instead of what they call a “link share.”
Ranked better than this:
Well, it doesn’t anymore. (read more…)