By Paul Beaulieu on February 15th, 2013 | 379304 comments on this postWhy+is+social+media+still+underutilized+by+restaurants%3F2013-02-15+11%3A34%3A49Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D37930
Social media is here to stay, so how does a restaurant utilize it properly? First, social media is not a replacement for traditional marketing; it is only another tool in your marketing toolbox. You might ask the reason you need to engage with social networks at all. Some statistics on social media and purchasing habits:
- Consumers are 71% more likely to make a purchase based on social media referrals. (HubSpot)
- 49% of consumers use Facebook to search for restaurants. (Mashable)
- 58% of Facebook users expect offers, events or promotions when they become a fan. (HubSpot)
- 81% of U.S. survey respondents say friends’ social media posts have directly influenced a purchase decision. (Forbes)
- 15.1 million consumers go to social media channels before making a purchase decision. (Knowledge Networks)
What does one take from all of this? First, you do not control your brand anymore, not in the traditional sense. Consumers are talking about your brand (your restaurant) whether you like it or not, so it is up to you to engage the “community.” Even if you are not using any social media channels, check out your business listing on websites such as Yelp and Local.com. (read more…)
By Jason Ginsburg on February 12th, 2013 | 37716Comment on this postMeet+the+rock-star+brands+of+social+recruiting2013-02-12+12%3A56%3A02Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D37716
We’ve all seen how social media can engage customers and employees, but many companies forget about job-seekers, who now conduct most of their job searches online. Innovative brands are reaching out to candidates on social media. Sites created to let friends communicate are being used by clever recruiters to communicate their employer brand to active and passive candidates.
On Facebook, UPSjobs is the star, with more than 55,000 likes. The brand responds quickly to comments and questions – within five minutes, in one case. Along with job listings and links, UPS posts a lot of video content; each of the 14 pieces on their Videos tab highlights a different employee. The delivery company also posts fun, interactive content, like asking fans to “Describe your weekend plans in one word,” which drew 153 comments. UPS even uses the oft-forgotten Notes tab to post “FAQs About Applying for a UPS Job.” Most interestingly, UPSjobs — not the mother company — recently ran its own sweepstakes, giving away Zappos gift cards every week. (read more…)
By Isra Garcia on February 5th, 2013 | 373582 comments on this post8+tips+for+supercharging+your+LinkedIn+profile2013-02-05+13%3A06%3A36Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D37358
In the past, I’ve written about how I use LinkedIn and also offered 13 fast tips to optimize your profile. But there’s still so much more to learn about the platform. Below, you will find eight tips for making the most of your time on LinkedIn.
Getting the most out of LinkedIn
1. Diversify your objectives: Update your LinkedIn profile in the languages in which you wish to be contacted. When I lived in the U.S., I strengthened by English profile. Now that I live in Spain, I’m using Spanish more. But that doesn’t mean I’m leaving my English profile aside. I’m just adapting it to be open to possible work opportunities and leads. Because they’re aimed at different objectives, the information listed on my English and Spanish profiles isn’t the same. They’re adapted to my needs — and you should do the same.
2. Keep your communication appropriate: Right now, 70% of my objectives are linked to my Spanish speaking world and so I generally update my Spanish profile. (read more…)
By Beth Longware Duff on January 29th, 2013 | 36998Comment on this postHow+to+use+a+marketing+audit+to+empower+your+small+business2013-01-29+12%3A26%3A10Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D36998
Research plays an important role in marketing your small business effectively. You can use an audit to improve your marketing throughout the life of your business. Don’t just perform an audit when embracing a new tool, such as social media, but also at regular intervals, to help measure your performance.
A marketing audit considers internal and external influences on marketing planning, as well as a review of the plan itself. Scanning your environment internally and externally enables you to identify opportunities and threats and then adjust your company’s position and resources based on the outcome of the analysis. Research can offer valuable insight into what your competitors are up to — as well as how your customers and team members react to your brand.
Begin with an internal marketing audit, which involves having a conversation with all company employees, from management right on down to workers who interface directly with customers or clients. (read more…)
By Isra Garcia on January 28th, 2013 | 36896Comment on this post8+ways+to+increase+fan+engagement+with+your+Facebook+posts2013-01-28+12%3A47%3A13Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D36896
Brands are accepting Facebook as a key marketing tool to generate engagement and improve branding. The question is whether Facebook creates more engagement, visibility, traffic and experience than other tools. Searching for an answer to this question for some time leads to understanding how the different attributes of Facebook posts have an effect on the number of “likes,” comments and “shares” that a post gets.
How to increase the number of likes in Facebook posts
- Focus. Stay up to date. I’m talking about messages that relate to holidays, festivals, gigs, world issues, relevant events and anything related with current affairs. Perhaps they won’t be directly related to the product’s or company’s essence, but they will be perceived as something more personal and, hence, better accepted (more so, even, than promotions).
- Express yourself through photos. Every picture tells a story. A photograph communicates something personal in a fast, easy way. You also have to make an effort to match a suitable text to the picture.