Are your social media marketing strategies producing poor results? Maybe you’re “cooking” and “serving” your content wrong.

Have you always loved visiting restaurants for the best food finds? Are you on the lookout for culinary bestsellers? For foodies, the perfect fusion of the right ingredients in a dish is what appeals to their taste buds and drives them to dine out. Imagine your social media channels as dishes. Are they appealing enough to the tastes of your audience?

While there is no one-size-fits-all approach to building your online presence, read on to discover the essential ingredients needed for a best-selling social media strategy.

Content

The content is the key ingredient in your social media marketing recipe. T&S Web Design describes it best as Promotional, Informational and Entertaining (P.I.E.).

Promotional content should include content about your website, company events, products and services, awards, customer reviews and feedback, as well as newsletter subscription invitations. (read more…)

Even companies with exceptional customer service backgrounds can experience disaster at any moment. The internet makes it possible for even a minor customer service blunder to have a tremendous impact on your online reputation. Just like a natural disaster, it’s best to be prepared before the storm ever strikes.

Disasters can be sudden and unpredictable

A lot of companies believe that customer service disasters won’t happen to them, which makes their occurrence even more sudden. The truth is that you can never know when a customer interaction may go south, and you never know the impact that it will have on your overall reputation and image.

You need to have crisis management plans in place for any potential situation. These plans must outline all general responses to a particular crisis, so that when disaster strikes you can spend more time innovating and strategizing, rather than scrambling to pick up the fallen pieces. (read more…)

Is your marketing team dreaming of creating the next Green Giant?

Bad news: It’s no longer possible to create a character like Tony the Tiger, Mr. Clean or the Michelin Man and see these figures endure for decades and bleed into pop culture simply by featuring them in ads.

That’s right: The traditional brand mascot is going extinct.

Despite what might be decreased relevance overall, these characters nevertheless still have years of consumer good will to cash in on. More modern brand reps, however, face pressure to evolve and to be nuanced in order to remain relevant because in part attention spans are short and channels abound.

#AdiosAmigo
Look no further than beer brand Dos Equis and its Most Interesting Man in the World. According to a press release on March 9, the brand said #AdiosAmigo as he headed on a one-way mission to Mars.

But, the brand added, “Fans can rest assured that Dos Equis will reveal a new Most Interesting Man in the World in 2016, as this is not the end of the campaign, but an evolution.”

A Dos Equis rep declined to provide specifics about what’s to come, but said 2016 is the right time for the brand to “take interesting to new heights” as Dos Equis opens “the door to a new world of possibilities for what it means to be interesting” and the brand prepares to assume its role as the official beer sponsor of the college football playoff on ESPN in the fall. (read more…)

We live in impatient times. Digital content can spread like wildfire within minutes and then disappear just as quickly. That acceleration of speed has had ripple effects on every aspect of marketing, including the company rebrand.

In the past, planning a rebrand might have been a six-month long process, but marketers no longer have that luxury. Phil Battat, partner of Brand Zoo, says his agency has developed a 60-day strategy that relies on impactful storytelling and a multi-disciplinary approach for success. Among its clients are Atlantis, Cowboy Barbeque, NEXTracker, Nexient and Solaria.

We sat down with Battat, who has more than 20 years of agency and marketing experience, to talk about Brand Zoo’s process.

What’s causing the need for companies who are rebranding to move faster?
Business is moving at a faster pace and more competitive than ever. As a result, when it comes to branding, executive teams need to reformulate business and marketing strategies and execute quickly. (read more…)

One of the biggest changes in marketing in recent years has been the explosion of social media. There are many different social media platforms to engage current and potential customers. While social media can be an incredibly useful tool for many companies, usage needs to be carefully regulated and monitored to prevent agitating your customer base.

Manage new social media platforms
From Facebook and Instagram to Twitter and Snapchat, there is no shortage of platforms available to companies looking to utilize social media. To best use social media, it is important to understand the function of the platform. Instagram, for example, is a mobile platform meant for sharing pictures. It can even be a little difficult to manage from a desktop computer.

Beyond simply understanding a platform, marketing practitioners will also have to create content that appeals to its intended customer base. Creating viral content is a thrilling and impressive enough accomplishment on its own. (read more…)