By Sarah Carter on November 26th, 2013 | 47813Comment on this postWhy+JPMorgan%27s+%23AskJPM+was+a+crisis+waiting+to+happen2013-11-26+11%3A33%3A50Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D47813
Experiencing a social media crisis is a brand’s worst nightmare, and yet every social undertaking involves an element of risk. To mitigate that risk, brands must learn from the mistakes that lead to today’s notorious social media crises.
This month JPMorgan, the largest U.S. banking institution, experienced a social crisis of its own that many brand ambassadors and social experts should know, understand and learn from. Using the hashtag #AskJPM, the bank invited the Twittersphere to participate in a live Q-and-A. It kick-started the event by tweeting, “What career advice would you ask a leading exec at a global firm?”
To give the situation a bit of context, let’s remember that JPMorgan has had its fair share of public scrutiny, including its very recent $13 billion fine from the Justice Department for the bank’s involvement in bad mortgage loans. Not surprisingly, the question invoked a range of responses related to the questionable decisions made by JPMorgan executives. (read more…)
While you’re busy making plans for the holidays, the folks over at Google+ announced a few transformations of their own to Hangouts and to the platform’s photo- and video-editing software. Each change helps users more easily master the visual nature and interactivity of their own content and page — something that’s crucial to mastery of this highly visual platform, which is closer to Pinterest than to Facebook. In fact, getting the visuals of G+ right is becoming all the more important, as business pages can now automatically pop up in the platform’s shared endorsements without any warning; meaning, you better hope your page looks great and is ready to go when Google reaches for your page.
To really take advantage of these updates, we highly recommend starting with a browse through this small business guide to Google+ so you’ve got the basics down. Here are a few additional things to pay attention to. (read more…)
By Garrett Moon on November 19th, 2013 | 475621 comment on this postHow+a+content-sharing+plan+can+help+your+post+go+viral2013-11-19+11%3A14%3A19Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D47562
Most social media managers know the power of content marketing. By creating and sharing our best content, we generate great resources for our social feeds and huge value for our audience. But are we really getting all of the value we can out of our content? We may not be, and the fix may be as simple as adjusting how we approach our social media sharing.
Too many of us spend hours crafting new content only to spend a few minutes promoting it on our social channels. This is a shotgun approach, and it represents a lost opportunity.
Creating a content-sharing plan
As a new blog post is published, our normal mode of operation usually includes sharing that post on each of our social media feeds immediately after it is published. Some of this work is automated, while other portions are manual. Methods aside, the biggest problem here is that this initial blast is usually all that occurs. (read more…)
By Andy Sernovitz on November 14th, 2013 | 47554Comment on this postAndy%27s+Answers%3A+Why+Coca-Cola+is+telling+their+own+stories2013-11-14+12%3A00%3A10Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D47554
When you think of Coca-Cola, you probably think of a lot more than just a brown, fizzy drink (soda, pop, Coke, whatever you call it where you’re from). Instead, you think of their branding — you know, a vintage Santa drinking out of a glass bottle, the polar bear family, “I’d like to give the world a Coke” type of stuff.
These are all stories Coca-Cola has told over the years — and they’ve got a lot of them. But now, they’re taking an even more proactive approach to telling them. That’s what The Coca-Cola Journey, their dynamic online magazine, is all about — serving as a hub for the stories Coca-Cola wants to tell.
According to Ashley Callahan, Coke’s manager of digital communications and social media, there’s a lot that goes into creating and sharing them. She explains how it works in her presentation at SocialMedia.org‘s BlogWell conference:
- Why have a content hub?
By Stephen Yusko on November 12th, 2013 | 474581 comment on this postLessons+from+Charmin%27s+Twitter+win+and+Home+Depot%27s+fail2013-11-12+12%3A12%3A22Stephen+Yuskohttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D47458
This past month, SmartBrief on Social Media ran a story on the success of stupidity as a social media strategy. Writer Carol Tice noted that “patently ludicrous” campaigns were more likely to get noticed, and less likely to face a backlash.
This past week, we got to see some social media stupidity in action, and we learned that there is a right way and wrong way to play dumb.
Two tweets — one by Charmin, the other from Home Depot — offered a stark contrast in social approaches, but on the surface they appeared similar. One featured a bear, the other a gorilla. They both aimed to be silly conversation starters. And both were eventually deleted.
But the tweets, consumer reaction to the tweets, and the brands’ own responses were anything but similar.
Home Depot’s tweet was called “bizarrely racist” and “seriously offensive.” It appeared to be the result of a painfully ignorant person, whether or not the racist undertone was deliberate. (read more…)