By Michael Lieberman on June 11th, 2013 | 42926Comment on this postSocial+media+marketing+and+inbound+marketing%3A+Brothers+from+a+different+mother%3F2013-06-11+07%3A27%3A15Michael+Liebermanhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D42926
If you’ve been reading this blog, you know the focus has shifted from buying attention to earning it. This is the basis for what some people call inbound marketing. If you buy that, then you also know that creating educational content that people want to download is a major part of inbound marketing and the fuel that helps you earn attention.
What comes next should be obvious. If one person loves your e-book, then there is a high likelihood that the person will want to share it with others. This is the reason you need a social media marketing plan for your business.
Here are the top five building blocks for social network marketing that fuels inbound marketing.
Connect everything. Stop thinking about your website, your social sites and your sales effort as separate, disconnected and unrelated parts of your business. For example, today, you are delivering an experience to a prospect. (read more…)
Why do Lady Gaga fans sleep on the streets of New York in glittery underwear just to score tickets to her shows? Why do sports enthusiasts wear hats made out of cheese in support of their favorite team? What motivates political activists to knock on doors during election season, and how did Oreo come to dominate America’s cookie market with more than 33 million Facebook fans?
There’s a commonality here. The brains behind these branding efforts were able to mobilize fans with emotion and inspire them to become full-blown advocates.
But what about the toilet paper, tampon, and household supply brands of the world — brands that undoubtedly face greater advocacy battles than markets like entertainment or dessert? While social media has helped glamorous industries accelerate word-of-mouth, others struggle to reach consumers who now opt-in to much marketing. How do you drive advocacy for brands that aren’t as innately moving — brands that many use and love, but just don’t think to engage with or advocate for as often? (read more…)
By Cynthia Sassi on May 21st, 2013 | 42217Comment on this postHow+retailers+can+use+social+media+to+attract+more+customers2013-05-21+11%3A09%3A01Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D42217
If your business marketing plan doesn’t include social media strategies, you’re already dead in the water.
Why? Because more of your customers are using social media to stay informed, stay connected and stay up-to-date on brands, offers, sales and more. We’re using our mobile phones for shopping, making flight reservations and interacting with our favorite brands. And when we’re on our favorite social networks, we’re in contact with brands throughout our day. As the use of social media sites continues to grow, so does the importance of a social media strategy for retailers.
Customers are accessing their social networks via smartphones, making the presence of retail brands on these social outlets even more important. Approximately 80% of smartphone users access social networks on their devices, and 55% of those users visit social networks on their devices once per day, according to Monetate.com.
Shoppers are using their mobile phones to shop, as well. (read more…)
By Michael Lieberman on May 6th, 2013 | 416611 comment on this postWhy+social+media+turbocharges+inbound+marketing+to+generate+lots+of+leads2013-05-06+18%3A35%3A07Michael+Liebermanhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D41661
There is a direct correlation between the success of your inbound marketing and the reach of your social media network. In short, if you have more people liking you, following you, connected to you, you get more leads when you create compelling educational content as part of an inbound-marketing effort.
If you think about it logically, it makes sense. Here are examples of two companies with the same amazing educational content and inbound-marketing program but with very different social media networks.
Company 1 is an IT services company that has about 500 visitors to its website each month. It recently created a new eBook and a series of related blog posts. It has 37 likes on Facebook, 15 followers on LinkedIn and 4 followers on Twitter. It doesn’t have a YouTube channel. It has an internal e-mail list of 1,200 clients, prospects, partners and friends. It has 21 blog subscribers.
The company publishes its new eBook, tells its friends, family and peers, posts it to its social networks, blogs about it and -mails its entire database announcing the new e-book. (read more…)